The brand generates 1.2 billion US dollars a year (at retail) globally and is broadcast in over 180 territories, translated into over 40 languages and viewed by 2.5 billion global pre-schoolers per month. In the UK, Peppa Pig ranks no1 on dedicated preschool TV channels Milkshake and Nick Jr, amongst viewers aged 4-6 years of age.
The roll-out of the new range of confectionery (ahead of the brand’s 15th anniversary) is timed to capitalise on the traditional Christmas gifting market, in addition to the launch of a brand-new TV series which will air 117 previously unseen episodes in the UK from Spring 2019. Further brand initiatives are planned during 2019 to support and grow the Peppa Pig phenomenon during its anniversary year triggering a demand for merchandise relating to this powerful children’s brand.
The 60g lollipops are available in four flavours: Peppa Strawberry Red; Peppa Strawberry Pink; George Pig Tutti Frutti and George Pig Raspberry and merchandised via two branded display trays. One tray features Peppa Pig Strawberry Pink and George Pig Tutti Frutti and the other Peppa Pig Strawberry Red and George Pig Raspberry. Each lolly has an RRP of £2.00.
The Peppa Pig lollipops will be stocked in the world’s largest and oldest toy shop – Hamley’s and listings are also expected in other high-end department stores, garden centres and book retailers.
Commenting on the new launch, The Original Candy Company managing director, Claudia Rushworth says, “We have an established track-record in the delivery of the finest quality confectionery crafted from only natural ingredients, colours and flavours. Combine this with our established relationships with a diverse range of prestigious stockists throughout the UK and it is clear that the Original Candy Company is perfectly placed to successfully introduce the Peppa Pig brand into the hard candy sector.”
Source: Original Candy Company