Meadow Fresh Seeks Approval from Gwyneth Paltrow in Newly Launched Campaign

Meadow Fresh Seeks Approval from Gwyneth Paltrow in Newly Launched Campaign

Y&R New Zealand has launched a new campaign for Meadow Fresh’s new authentic Greek yoghurt, ‘Kaló‘, which begs the ultimate question – is it good enough for Gwyneth? Kaló is New Zealand’s first mainstream authentic Greek yoghurt, made using only two ingredients; 100-year-old culture from Crete and Meadow Fresh milk from New Zealand – so […]

Kraft Heinz Australia Passes Through Border Security in New Campaign via Y&R New Zealand

Kraft Heinz Australia Passes Through Border Security in New Campaign via Y&R New Zealand

With help from Y&R New Zealand, Kraft Heinz Australia has launched a major campaign for its new infant food pouches that feature a transparent window. The campaign launched on free-to-air channels, and will roll out across a range of media including out-of-home, digital, and shopper media. Jono Key, managing director, Y&R NZ said: “New mums, […]

Jeff Goldblum tells Aussies ‘Less Talk, More Eat’ in New Menulog Campaign

Jeff Goldblum tells Aussies ‘Less Talk, More Eat’ in New Menulog Campaign

Menulog has launched its new creative campaign via Y&R Sydney, featuring Jeff Goldblum, finally answering questions around what Goldblum was filming in Sydney in April. The project sees the Hollywood superstar step into a new role as brand ambassador for Australia’s leading food delivery service, with a range of content designed to intrigue and interest […]

Y&R Russia Hides Clever Comic Strips in Wine Bottles to Promote Responsible Drinking

Y&R Russia Hides Clever Comic Strips in Wine Bottles to Promote Responsible Drinking

The more we drink, the less sharp our decision-making becomes – that’s the message hidden inside wine bottles in a clever campaign by Y&R Russia and backed by Russia’s biggest wine distributor, Simple Wine. In ‘Don’t Reach the Bottom’, healthy drinking advice printed on bottles is revealed as wine is decanted. The agency has designed […]