Is Arla’s Cravendale really milk? W+K London explores in latest campaign

Is Arla’s Cravendale really milk? W+K London explores in latest campaign

Arla Cravendale is launching ‘It’s Not Milk’, a new advertising campaign, created by Wieden+Kennedy London, celebrating that not all milk is created equal. The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity. […]

Coca-Cola Dramatises Memories of the First Sip in Adventures of a Giant Tongue

Coca-Cola Dramatises Memories of the First Sip in Adventures of a Giant Tongue

Coca-Cola wants its customers to think back to the moments and memories they associate with taking their first sip of its iconic fizzy drink. Taste is one of the strongest senses out of the five. Just placing something tasty on the tip of your tongue has the capacity to send you back to pleasant memories of […]

Bud Light Fires Back at Miller Light, as ‘Cornterversy’ Spat Continues

Bud Light Fires Back at Miller Light, as ‘Cornterversy’ Spat Continues

The latest Bud Light efforts against Miller Lite start with ‘Imitation’, showing the King by the fire, acknowledging Miller Lite’s latest ad and lamenting that the rival brand never thanked him for delivering its vat of corn syrup. “Look, if you’re this set on imitating our kingdom, may I suggest also imitating us by putting […]

Coca-Cola’s Debut Spot for Orange Vanilla Coke is a Fun, Vintage Style Car Chase

Coca-Cola’s Debut Spot for Orange Vanilla Coke is a Fun, Vintage Style Car Chase

Coca-Cola’s launch spot for its new Orange Vanilla Coke takes form as a boisterous, vintage style car chase.  Created by Wieden+Kennedy Portland and directed by Prettybird’s Tom Noakes the 30-second spot opens on a Coca-Cola lorry driving down a highway before an ice cream van passes, handbrake turns and gives chase. Before long, a truck […]

Bud Light Releases New ‘Dilly Dilly’ Creative for Thanksgiving Day

Bud Light Releases New ‘Dilly Dilly’ Creative for Thanksgiving Day

 Bud Light is releasing new ‘Dilly Dilly’ creative during one of the biggest football days of the year – Thanksgiving, and it features a royal feast with the newest characters in the series. In the 45-second spot by Wieden+Kennedy New York, the King character sits at a table with the pasty and very proper […]

Coca-Cola Pushes Message of Inclusivity in Colourful Super Bowl Ad

Coca-Cola Pushes Message of Inclusivity in Colourful Super Bowl Ad

 Coca-Cola returns to America’s biggest advertising stage for the 12th consecutive year on Sunday, February 4, with the national broadcast debut of a new 60-second spot titled, ‘The Wonder of Us.’ The ad is the first in a series of national television spots that will air this year to bring to life the brand’s […]

Budweiser Experiences Rolls Out its First TVC in India via Wieden+Kennedy

Budweiser Experiences Rolls Out its First TVC in India via Wieden+Kennedy

Budweiser Experiences has launched its first TVC, ‘Let Your Sound be Seen’, in India. The TVC developed by Wieden+Kennedy is a 45-second film that the brand claims to capture its philosophy. Commenting on the campaign, Kartikeya Sharma, marketing director, AB InBev India, said, “2017 has been a fantastic year for Budweiser Experiences, as we brought […]

Corona Brings Paradise to Urban Dwellers with a Hyper Sensorial Immersive VR Experience

Corona Brings Paradise to Urban Dwellers with a Hyper Sensorial Immersive VR Experience

Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside. Corona believes outside is where our best side shines through, but getting outside to experience nature isn’t as easy as it should be with over half of […]

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