Four Roses Launches First Ever UK Ad Campaign: ‘Don’t Mention It’

Four Roses Launches First Ever UK Ad Campaign: ‘Don’t Mention It’

£400,000 Multi-Media Spend Targets Drinkers in London and Manchester Four Roses bourbon has launched its first-ever consumer advertising campaign, targeting a younger whiskey drinker, with a range of support for on-trade stockists across the UK. Commissioned and co-ordinated by the brand’s long-term distributor, Spirit Cartel, the £400,000 digital outdoor and social media campaign is entitled […]

Forsman & Bodenfors celebrates drinking “Spots” with Diageo’s Seagram’s 7 campaign Starring Iliza Shlesinger

Forsman & Bodenfors celebrates drinking “Spots” with Diageo’s Seagram’s 7 campaign Starring Iliza Shlesinger

Global creative collective Forsman & Bodenfors continues its longstanding creative partnership with Diageo by crafting a clever new campaign for the latter’s Seagram’s 7 Crown American blended whiskey brand. With “It’s Your Spot,” Forsman & Bodenfors highlights how Seagram’s 7 has expanded its status beyond that of a dive bar favorite into a drink suitable […]

Williams Murray Hamm Harnesses Paisley Patterns for Secret Speyside Collection of Rare Whiskies

Williams Murray Hamm Harnesses Paisley Patterns for Secret Speyside Collection of Rare Whiskies

Branding agency Williams Murray Hamm is behind a striking and sophisticated, paisley-inspired brand identity for a new collection of rare and old single malts called the Secret Speyside Collection. The 15 single malts in the collection have been distilled at four seldom-seen distilleries and all aged between 18 and 30 years old. Williams Murray Hamm’s […]

Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey Returns with a Limited Re-Release

Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey Returns with a Limited Re-Release

Born from a historic pedigree, and aged at the legendary Stitzel-Weller Distillery, Blade and Bow 22-Year-Old Kentucky Straight Bourbon makes its annual return in honour of the distillery’s 83rd anniversary which coincides with Derby Day. The rare, award-winning bourbon is a limited re-release and will be available in 14 states along with a select allocation […]

Jameson Launches Space-Aged Whiskey

Jameson Launches Space-Aged Whiskey

 Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]

Bulletproof Creates Branding for New Premium Rye Whiskey Brand, Fort Hamilton

Bulletproof Creates Branding for New Premium Rye Whiskey Brand, Fort Hamilton

Alex Clark Spirits has partnered with independent, global strategic brand design agency, Bulletproof, to create the brand identity and packaging design for its new premium rye whiskey, Fort Hamilton, locally produced out of Brooklyn, NY. Alex Clark has big ambitions in the spirits category and approached Bulletproof with the opportunity to create a truly distinctive […]

The Makers of ‘‘Not Your Father’s Root Beer” Debut New Bourbon from Small Town Craft Spirits

The Makers of ‘‘Not Your Father’s Root Beer” Debut New Bourbon from Small Town Craft Spirits

Small Town Craft Spirits announced the launch of Not Your Father’s Bourbon, the first in a new line of spirits for the spirits company. The innovative company is putting an exciting spin on the centuries-old spirit for a new generation of whiskey drinkers and cocktail connoisseurs. Crafted for veteran and novice bourbon drinkers alike, Not […]

Unique Codes for Irish Luxury Captured by Nude Brand Creation for Exclusive Whiskey, Midleton Very Rare

Unique Codes for Irish Luxury Captured by Nude Brand Creation for Exclusive Whiskey, Midleton Very Rare

Nude Brand Creation unveiled its redesign for Midleton Very Rare Vintage 2017, the 34th edition of one of the most exclusive whiskeys ever produced in Ireland. The luxury branding and packaging design agency developed a unique set of luxury codes, inspired by Irish literature and craftsmanship, to reflect the precious nature of the liquid. A […]

Scotch & Soda: R&B Distillers Team Up With Fentimans

Scotch & Soda: R&B Distillers Team Up With Fentimans

  Scotch and soda is a classic pairing, redolent of smokey bars in the Mad Men era, but in recent years, it has been usurped by ubiquitous Aperol Spritzes and G+Ts as the effortless bar order. Craft whisky makers, R&B Distillers have teamed up with artisanal soft drink makers Fentimans to attempt to change our drinking habits and reinstate this matchless combination. While […]

Canadian Club Challenges Australia’s Beer Drinking Culture in New Brand Campaign

Canadian Club Challenges Australia’s Beer Drinking Culture in New Brand Campaign

In a land of beer worship, Canadian Club has done the unthinkable: releasing an integrated campaign that asks Australians if they are over beer. Created by The Monkeys, ‘The Big Question’ carries on the brand’s marketing strategy, ‘Over Beer’, which continues to see success as it enters its seventh year. Challenging Australia’s beer drinking culture, […]

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