Whiskas and AMV BBDO go inside the mind of a fussy cat to showcase the new Whiskas range

Whiskas and AMV BBDO go inside the mind of a fussy cat to showcase the new Whiskas range

Whiskas has launched a new integrated campaign to showcase the great taste and variety of its new range, featuring Tasty Mix, Duo and Pure Delight. “‘Whiskas – Even the Fussy Cats”, developed with AMV BBDO and running across TV, radio, and online, brings to life the wonderfully fussy nature of cats by using a mix of live action […]

Whiskas tackles COVID-19 kitten abandonment with the Krafted by Kittens Kollection, inspired by paws of feline artists

AMV BBDO creates new campaign in Russia to encourage responsible adoption of kittens Social media connects prospective kitten adopters with animal shelters

Whiskas tackles COVID-19 kitten abandonment with the Krafted by Kittens Kollection, inspired by paws of feline artists

Whiskas, the Mars Petcare brand, is launching a campaign in Russia to raise awareness of the rising problem of kitten abandonment, and to help build an understanding of what responsible cat ownership entails. This is achieved by highlighting some of kittens’ slightly less endearing habits in a playful way. Created by AMV BBDO, the six-week […]

AMV BBDO Celebrates the Curiosity of Cats in Adorable New Whiskas Campaign

AMV BBDO Celebrates the Curiosity of Cats in Adorable New Whiskas Campaign

WHISKAS has launched a new brand platform and advertising campaign by AMV BBDO, which celebrates what owners love most about their cats – their inquisitive, curious personalities. The new ‘Feed Their Curiosity’ campaign launches with three new ads that showcase the enchanting way our cats approach the world and highlights WHISKAS’ role in feeding this […]

Whiskas’ Kitten Kollege Launches the Cutest Exchange Programme Ever

Whiskas’ Kitten Kollege Launches the Cutest Exchange Programme Ever

Whiskas has released a hilarious addition to its Kitten Kollege YouTube channel, showing what happened when it opened its doors to a new French exchange student. As the fourth film to be released, the latest instalment promises to be as cute and adorable as it is funny and entertaining. Visiting from le collège des chiots, […]

Whiskas & Clemenger BBDO Reveal the Unknown World of Cats

Whiskas & Clemenger BBDO Reveal the Unknown World of Cats

Mars Petcare launched Whiskas CATSTACAM, a concept that enables cats to take and upload their own photos to Instagram, giving a peek into their world. Whiskas CATSTACAM features a series of devices that have been produced exclusively for cat-loving celebrities and famous cats, some of which even have their own fan base. Cat lovers around the world […]

Research Shows that Top FMCG Brands on Social Media Aren’t the Best Sellers

Research Shows that Top FMCG Brands on Social Media Aren’t the Best Sellers

A new study revealed how the UK’s 100 biggest FMCG brands rank on social media – identifying that competitor brands are outshining top selling brands, by shifting the focus from sponsored pages and like ads, to promoting and boosting individual pieces of content. The research found that only one brand (Pepsi MAX) is a top […]