AB InBev Wants to Lure Chinese Drinkers into Craft Beer with Boxing Cat Refresh

AB InBev Wants to Lure Chinese Drinkers into Craft Beer with Boxing Cat Refresh

AB InBev has relaunched its Boxing Cat craft beer with the aim of turning Chinese tastes towards the craft beer category. The business brought on R/GA to give the brand a new look, as well as launch an integrated campaign to educate the Chinese audience that currently link craft beer to being expensive or having a heavy […]

Tasting Kits Open New Wine Channel into China

Tasting Kits Open New Wine Channel into China

An innovative wine distribution channel where samples are delivered in miniature bottles for in-home tastings is providing a new avenue for Australian wine sales in China. South Australian startup Trust in Taste is preparing to ramp up its marketing and production ahead of Chinese New Year celebrations in late January and early February. The channel involves targeted […]

Ogilvy & Mather China Helps KFC to Build VR Gallery

Ogilvy & Mather China Helps KFC to Build VR Gallery

Ogilvy K1ND recently helped KFC launch its very first WeChat-based Virtual Reality Charity Gallery in a campaign aimed at raising awareness about autism. Featuring KFC ambassador Chris Lee, the cutting-edge VR gallery was built using StoryBuilder, a proprietary tool developed by Ogilvy K1ND that brings together the power of social and virtual reality. With the […]