Diageo VR Experience Brings the Reality of Binge Drinking to Life

Diageo VR Experience Brings the Reality of Binge Drinking to Life

 Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking. ‘Decisions: Party’s Over’ takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 […]

Gatorade Shows Athletes the Effects of Dehydration Through New Immersive VR Campaign

Gatorade Shows Athletes the Effects of Dehydration Through New Immersive VR Campaign

Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]

Air Canada unveils #CoolNotCold Campaign

Air Canada unveils #CoolNotCold Campaign

Air Canada is launching its #CoolNotCold campaign to inspire travel from London to ‘cool not cold’ destinations in the Americas this winter. The integrated marketing campaign spans out-of-home, high impact display, press inserts and most excitingly, a pop-up Poutinerie in London’s Shoreditch from 3rd – 11th November. Giving guests a taste of 10 destinations they can fly to […]

London Food Tech Week Is Back Next Week With a Bang

London Food Tech Week Is Back Next Week With a Bang

London Food Tech Week 2017 – the world’s largest week-long showcase of the latest cutting-edge food trends and technology, will take place next week. As the global stage for Food Tech, the week attracts Food Tech start-ups, businesses and investors from around the world, and takes place between Monday October 30 and Saturday November 4. […]

Corona Brings Paradise to Urban Dwellers with a Hyper Sensorial Immersive VR Experience

Corona Brings Paradise to Urban Dwellers with a Hyper Sensorial Immersive VR Experience

Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside. Corona believes outside is where our best side shines through, but getting outside to experience nature isn’t as easy as it should be with over half of […]

The Macallan Teams with Baptiste & Bottle for an Exclusive VR Cocktail Experience

The Macallan Teams with Baptiste & Bottle for an Exclusive VR Cocktail Experience

Baptiste & Bottle of The Conrad Hotel in Chicago and The Macallan have collaborated to create the ultimate Rare Journey cocktail experience that will transport guests to The Macallan Cooperage in Scotland. Launched on July 27th, the $95 cocktail explains the symbiotic relationship between scotch whisky and sherry through the senses and a virtual reality […]

Lloyd Catering Equipment Sets Sights on Recipe for Success with Room-Scale VR Investment

Lloyd Catering Equipment Sets Sights on Recipe for Success with Room-Scale VR Investment

A South Yorkshire commercial kitchen specialist has been given the backing of Simon Rimmer after impressing the celebrity chef with its powerful new VR (virtual reality) investment, which he believes will transform the way in which commercial kitchens are developed. Lloyd Catering Equipment, which counts some of the UK’s best known restaurant and pub companies […]

San Miguel Hosts Unique Event for Experience Seekers

San Miguel Hosts Unique Event for Experience Seekers

Spanish beer brand San Miguel, will host a three-day interactive consumer event in central London, targeting adventure seekers and inspiring them to celebrate life’s riches. Taking place between 19-21 July, The San Miguel Experience will be housed in iconic London venue, One Marylebone, and will include a range of exclusive masterclasses, live demonstrations and workshops. […]

Krispy Kreme Takes Australians on a ‘Journey to Glazetopia’ in New VR Campaign

Krispy Kreme Takes Australians on a ‘Journey to Glazetopia’ in New VR Campaign

Krispy Kreme, in partnership with Digital Arts Network and Eleven, is taking its customers on a virtual reality journey to launch the iconic doughnut brand’s new range, inspired by the flavours of the cinema. Following the success of their award winning website and American Classics campaign, Krispy Kreme is advancing further into the digital space […]

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