Ricardo Rum is THE rum of The Bahamas. If you’ve tried the islands’ most famous cocktail, the Bahama Mama, then you’ve already had a taste of Ricardo. Partnering with the Commonwealth Brewery Ltd. team, Vault49’s London studio was tasked to help this local rum celebrate its ‘Uniquely Bahamian’ brand essence and launch its first ready-to-drink […]
- Vault49’s New York studio has overhauled the packaging for wellness beverage brand Big Easy’s kombucha range. - Big Easy is a part of Beliv, Latin America’s fastest-growing bevtech company, with 40 brands in 35 countries. - Taking a bold, illustration-led approach, this redesign is part of Big Easy’s growth strategy in the US.
Brand Experience and Packaging Design agency Vault49 is excited to share details of its New York studio’s latest project – redesigning Big Easy’s core line up of kombucha beverages. “Kombucha is big business – in soft drinks and the health and wellness industry,” said Jonathan Kenyon, Co-Founder of Vault49. Jonathan continued, “Where most competitor brands focus on kombucha […]
- Vault49’s New York and London studios worked in collaboration with entrepreneurs George Cultraro II and Kyle King on the brand creation for a new RTD that aims to brings a premium Tequila experience to a broad audience. - Taking inspiration from the brand’s name, every element of the design has been carefully crafted to ensure shelf and category standout.
A Warm Welcome, Best Served Cold: Vault49 Creates Branding and Packaging Design for Casatera, a New Premium Tequila-Based RTD
Brand design agency Vault49 today unveils a new design for Sol packaging in global markets. Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity. Positive energy Sol approached Vault49 after a separate redesign in […]
Design agency Vault49 today unveils a new limited-edition gift pack for Bell’s Whisky, and a campaign activations toolkit that will roll out this holiday season. The new pack positions itself playfully as the ideal alternative to stereotypical gifts like socks and itchy jumpers, and shows off new depths of the Bell’s personality. The work illustrates […]
Design agency Vault49 unveils fresh new packaging for Baileys’ Pumpkin Spice, featuring a stand-out copper bottle and new color palette. The contemporary refresh departs from Baileys’ classic black bottle and eschews traditionally dark and muted autumn colors to better engage millennial fans of the Pumpkin Spice trend and highlight the treat-worthy quality of the drink. […]
Smirnoff X1 has revealed a new limited-edition flavour for this year’s day of the dead: Spicy Tamarind Vodka. Brand design agency Vault49 delivered the campaign and packaging design, inspired by Mexican tradition. After spending time with the Smirnoff X1 team in Mexico at the Day of the Dead celebrations, Vault49 created a concept that captured the vibrant, […]
Burger & Lobster reveals a series of murals created by brand design agency Vault49 to help the New York restaurant stand out in the Flatiron District, where competition for diners is fierce. The murals connect the restaurant with its location and its core offering – prime-cut burgers and wild, fresh Atlantic lobsters. This work shows […]
Brand design agency Vault49 unveiled its design for Baileys Tres Leches which launches in Mexico. The New York agency took inspiration from the world of handcrafted Latin American desserts to create the new packaging design that also fuses vibrant regional decoration with marbled cream splashes to celebrate the iconic flavour of Tres Leches. Leigh Chandler, […]
Brand design agency Vault49 unveils limited-edition designs for Smirnoff Ice to help it connect with Latin America’s growing culture of taking the party to the streets. The vibrant and colorful on-pack designs take inspiration from popular musicians and music genres that resonate with this audience, and position Smirnoff Ice as a catalyst for good times. More broadly, […]