“Fasting Forward,” “Gateway Snacks” and “Food Tours” among 2024 trends Influencer-driven brands, gateway snacks and AI-powered drinks are just three of the nine trends in quench’s 2024 Food & Beverage Trend Report (Vol. 15). The report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024 […]
BY: Darby Hughes, director of Account Planning at quench Marketers take note: There’s a big difference between fads and trends. Fads are an intense, widely shared enthusiasm for something—think cronuts, pumpkin spice everything and the latest diet craze—that are usually short-lived and without basis in a broader cultural context. They’re unsustainable and fleeting. You might […]
Report to serve as road map for marketers to understand consumer consumption trends
McKinney Launches 2022 Food Trends Report
Mintel, the experts in what consumers want and why, has today (12 January 2021) announced three key trends for the global food, drink, and foodservice industries, including analysis, insights, and recommendations centred around the ‘now’ (next 12 months), the ‘next’ (18 months+), and the ‘future’ (five+ years) of consumer behaviour: Feed The Mind: Innovative food and […]
From seaganism to sustainarianism, chefs will have to be ready to embrace an even broader range of customer dietary trends than ever during 2020. Fresh food supplier Bidfresh is advising hospitality operators to increase the menu choices they offer, as consumers bring an increasingly complex set of values to the table when they eat out. […]
The landscape of the UK’s favourite drink is set to change for good as the health conscious millennials exercise their generational differences and ditch the traditional breakfast brew in favour of wellness teas – and they are prepared to back up their desire for beverages with health benefits by paying up to £5 for a cuppa. […]
It’s probably no accident that the majority of entrepreneurs which successfully pitch for expert investment on the BBC television show Dragons Den run food and drink businesses. It’s a sector that’s familiar to many of the dragons who know they can open the necessary retail doors without too much upfront capital investment on their part. […]
The UK’s beer market has transformed in recent years. Even though consumption is down, we are spending more on beer – an extra £44.5m in 2016 – and this has created a renaissance in brewing. The number of breweries in the UK has risen by 65% since 2011. There are now more than 1,700 of […]
Based on the need for a transformative communications model in the modern food and beverage industry, MSLGROUP has unveiled Six Communication Drivers for Winning Share of Mouth in the Conversation Age. The drivers – distilled from the expert opinions of top food industry communications experts inside and outside the firm – are supported by secondary […]
Contagious, in partnership with Lapiz, released a special report examining what the mainstreaming of previously two niche movements, hip-hop and food trucks, can tell us about how cultural expressions break out of humble beginnings to become pop culture powerhouses. “We aren’t looking for a formula here; there’s no equation that can be solved to predict the next small movement […]