Kool-Aid Crashes Snapchat, Giphy to Target Teens in Campaign by Mcgarrybowen

Kool-Aid Crashes Snapchat, Giphy to Target Teens in Campaign by Mcgarrybowen

 Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]

Anchor Targets Teens with Slam Poetry in its Latest Campaign by Colenso BBDO

Anchor Targets Teens with Slam Poetry in its Latest Campaign by Colenso BBDO

To engage a new audience who are skeptical of advertising, Colenso BBDO has launched a new campaign for Anchor which features three poems written and performed by World Champion Slam Poet, Harry Baker. With a degree in mathematics and a sharp mind for science, Baker was an obvious choice to translate the nutritional benefits of […]