Triballat Noyal takes important step forward with plant-based Sojasun and Sojade products in SIG carton packs

Triballat Noyal takes important step forward with plant-based Sojasun and Sojade products in SIG carton packs

French family business Triballat Noyal is taking a groundbreaking future step by choosing SIG filling technology and aseptic carton packs for its Sojasun and Sojade plant-based products. Triballat Noyal, based in Brittany, likes to do things a little differently and is committed to making products that are healthier for both people and the planet. Choosing […]

PEPSICO Uses Gamification Technology In The Search For The Next Generation Of Talent

PEPSICO Uses Gamification Technology In The Search For The Next Generation Of Talent

PepsiCo, the global beverage, food and snack corporation, has partnered with leading creative technology studio Appetite Creative to put gamification at the heart of its graduate recruitment programme.  “We worked with Agorize, the open innovation platform which connects talent and brands, to design a PepsiCo Games web based app experience,” said Jenny Stanley, MD at […]

KitKat gives a break to technology

KitKat gives a break to technology

Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you imagine getting over a BILLION requests… Every. Single. Week? Are we not asking too much of technology? Playing on this KitKat launched a campaign showcasing the people behind the […]

Rain-Rain stay away, out of Skol’s Carnival way

New campaign from GUT São Paulo & brewing company, Skol

Rain-Rain stay away, out of Skol’s Carnival way

If it were up to Skol, sunshine would be guaranteed for Carnival 2020 in São Paulo. In the ‘Giro na Chuva’ (Spin in the Rain) campaign, Skol wants to help ensure that the festivities aren’t dampened by bad weather so that Carnival-goers can enjoy the event to the fullest. Skol has employed the help of technology that uses an innovative and environmentally […]

Coca-Cola Embraces Augmented Reality with Interactive Experience

Coca-Cola Embraces Augmented Reality with Interactive Experience

As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]

Macmillan Cancer Support Looks to AI to Drive Sign ups to ‘World’s Biggest Coffee Morning’

Macmillan Cancer Support Looks to AI to Drive Sign ups to ‘World’s Biggest Coffee Morning’

Macmillan Cancer Support is using artificial intelligence (AI) to drive sign ups to its ‘World’s Biggest Coffee Morning’ event on 27th September. The UK’s leading cancer support charity is working with technology platform Automated Creative for the second year in a row, with the aim of encouraging people to sign up to host their own […]

Bombay Sapphire Crowdsources Artists for Social Art Experiment via BBDO New York

Bombay Sapphire Crowdsources Artists for Social Art Experiment via BBDO New York

Bombay Sapphire’s latest campaign continues the brand’s focus on art and creativity with #FindYourCanvas, a social art experiment that crowdsources its artists to create a robotic art installation in Los Angeles. The gin brand said the work is based on the belief that “creativity lives within us all, yet is often overshadowed by life’s responsibilities”. It […]

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

BACARDÍ Hacks Youtube with the Launch of ‘The Beat Machine’ via BBDO New York

Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]

Burger King’s Algorithm Lowers Prices as Summer Heat Rises in Kuwait

Burger King’s Algorithm Lowers Prices as Summer Heat Rises in Kuwait

Burger King has launched a first-of-its-kind campaign in Kuwait, running between July 24 and August 3, 2019. Taking into account Kuwait’s scorching heat, Burger King has introduced the ‘Hotter is Cooler’ campaign that ensures reduction in prices of its popular cold in real-time as the temperature soars. This is made possible through a dynamic algorithm […]

Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules. The sci-fi feat was accomplished as part of a campaign from AKQA Sao Paulo in which the agency hired DNA data storage startup Helixworks to translate a trove of data on Ubisoft’s […]

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