Snapchat Launches First-Ever Chew-Powered Lens Games with Tic Tac Gum

Snapchat Launches First-Ever Chew-Powered Lens Games with Tic Tac Gum

 Tic Tac Gum, in partnership with creative agency TBWA\Chiat\Day New York, has released “Chew & Play” games, the first Snapchat lens games powered by chewing. The two Chew & Play games, called Spearmint Jungle and Cool Watermelon Water Ski, were created in traditional 8-bit video game style and designed to correspond with Tic Tac […]

Liam Neeson Narrates McDonald’s Peace Day Ad To Fight World Hunger

Liam Neeson Narrates McDonald’s Peace Day Ad To Fight World Hunger

To mark Peace Day on September 21, McDonald’s unveiled an ad urging support for the United Nations’ World Food Programme (WFP) to fight world hunger. Titled ‘Symbols’, the 30-second spot—which does not feature any McDonald’s branding—features a voiceover by actor Liam Neeson explaining how consumers can help families and refugees affected by war, by donating […]