Chocolate + Milk – Sugar = New Chocolate YAZOO no added Sugar!

Chocolate + Milk – Sugar = New Chocolate YAZOO no added Sugar!

Milk drink brand YAZOO, is introducing Chocolate to its No Added Sugar range, making it the UK’s first ever No Added Sugar and No Artificial Sweeteners Chocolate Milk Drink. Chocolate is already YAZOO’s best-selling flavour for its core range, but developing a chocolate milk drink with no added sugar and no artificial sweeteners took several […]

Tate & Lyle Launches New Premium Brown and Golden Sugar Range

Tate & Lyle Launches New Premium Brown and Golden Sugar Range

Tate & Lyle, has unveiled a brand-new range of premium brown and golden sugars called ‘Taste for Adventure’. Launching in June 2017, the range has been inspired by flavours from around the world and is Fairtrade ethically sourced pure cane sugar. The ‘Taste for Adventure’ range is aimed at consumers who pride themselves in being […]

JWT Toronto Waves Goodbye to Sugar in New Splenda Campaign

JWT Toronto Waves Goodbye to Sugar in New Splenda Campaign

Production company 1stAveMachine partnered with J. Walter Thompson Toronto and SPLENDA to create an integrated marketing campaign that waves goodbye to sugar and instead promotes a stevia-based, calorie-free alternative: SPLENDA Naturals Sweetener. With the prevailing message that “Sweet ain’t enough anymore”, “Coffee” gives the pink slip to traditional sugar around the country in a funny […]

BrandOpus Brightens up Silver Spoon with a Touch of Wit

BrandOpus Brightens up Silver Spoon with a Touch of Wit

Silver Spoon launches a new identity and pack design created by brand design specialist BrandOpus. Traditionally positioned as a commodity, the sugar category has been under increasing pressure to create stronger brand engagement due in part to changing consumer views around sugar, and the growing focus on innovative range extensions. BrandOpus was tasked to bring […]

New USDA Study Finds More Fiber, Less Sugar & Sodium in Breakfast Cereals

New USDA Study Finds More Fiber, Less Sugar & Sodium in Breakfast Cereals

New research from the U.S. Department of Agriculture (USDA), published in the June issue of Procedia Food Science, shows the positive changes food companies have made to enhance the nutrition profile of ready-to-eat cereals (http://ow.ly/lGMke). According to the study, fiber in breakfast cereals from major manufacturers increased 32 percent, while sugar and sodium decreased 10 […]