A Single Walmart Receipt Leads to Three Minute Long Films from Hollywood Elite

A Single Walmart Receipt Leads to Three Minute Long Films from Hollywood Elite

During the 89th Academy Awards, Walmart premiered three films made by Hollywood directors Antoine Fuqua, Marc Forster (Tool of North America) and filmmaking partners Seth Rogen & Evan Goldberg. Walmart and creative agency Saatchi & Saatchi New York challenged these directors to each make a one-minute film based on the six items of a single […]

The Coca-Cola Company Embarks on Cross-Country Storytelling Road Trip

The Coca-Cola Company Embarks on Cross-Country Storytelling Road Trip

The Real Thing meets the real world as Coca-Cola Journey takes its storytelling mission on the road. A mobile publishing project called JourneyxJourney is sending two Millennial brand journalists from the Coca-Cola Journey team on a cross-country road trip to discover, capture and amplify stories about the 130-year-old company’s deep ties to American culture. The three-week […]