Springetts Brand Design has designed a range of fibre yogurts to be launched in the UK by Arla. Arla challenged the design house to create a disruptive new design for their fibre yogurts. With fibre having so many negative associations, Springetts were asked to create a design that shifted the landscape of how we see […]
Springetts Brand Design has designed a range of hot sauces to be launched in the UK by speciality food and drink brand World of Zing. “World of Zing challenged us to add more ‘zing’ to their brand. Our starting point was a new brand essence – ‘flavour beyond ordinary’. This idea was then brought to […]
October sees the launch of a new range of vegetable-based products from Goodlife with packaging by Springetts Brand Design Consultants. Goodlife Foods is a leading manufacturer of vegetarian and vegan frozen foods. The family owned business is based in Cheshire and has been supplying products under its own ‘Goodlife’ brand for 25 years to Waitrose, […]
UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs. They created a cheeky brand name called ‘Just Laid’, suggesting the idea of freshly laid eggs straight from the hen, which was creatively reinforced by three different expressive hen caricatures […]