Denomination Gives Adult Soda Brand Somersault Extra ‘Pop’

Denomination Gives Adult Soda Brand Somersault Extra ‘Pop’

New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks design specialist Denomination. The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. Slow-brew soda start-up Somersault spotted a […]

Schweppes Releases New Brand Film “What Do You Expect?” by BETC Paris

Schweppes Releases New Brand Film “What Do You Expect?” by BETC Paris

 BETC Paris brings out a new brand film for Schweppes, introducing a new signature. “What Did You Expect?” becomes “What Do You Expect?” Changing just two letters creates a whole new meaning: from a closing conclusion to an opening cliff-hanger; from a now-expected wink to an invitation to explore the unexpected. With this new […]

Jones Knowles Ritchie’s New Identity for Ugly Drinks Reveals the ‘Ugly Truth’

Jones Knowles Ritchie’s New Identity for Ugly Drinks Reveals the ‘Ugly Truth’

Independent creative business Jones Knowles Ritchie (JKR) has developed a new positioning and identity for the UK’s first unsweetened, 100% natural, fruit-flavoured sparkling water, Ugly Drinks. Rolling out in stores across Europe and to be launched in the USA early 2018, Ugly Drinks’ unique positioning aims to expose the ‘Ugly Truth’ within the soda category. […]

Cinema Snacking Sabotages Advertising Effects

Cinema Snacking Sabotages Advertising Effects

A study conducted by Cologne University into the effectiveness of cinema advertising screened whilst audiences eat popcorn has found that the traditional treat not only distracts those sitting nearby but the eater from what is happening on screen. According to researchers the reason for this tail off in recognition is that our brains automatically simulate […]

Coca-Cola Israel’s Branded Personalised Road

Coca Cola Israel has joined the brand’s global #shareacoke campaign, in which people could purchase personalized cans and bottles with their names on it. Building on this great idea, we decided to take it even a step further: We created a personalized road that greeted our consumers as they approached it, in the same personalized […]

World Premiere of “Bottled Up” Documentary to Close Dallas’ USA Film Festival

World Premiere of “Bottled Up” Documentary to Close Dallas’ USA Film Festival

The closing night of the 43rd Annual USA Film Festival in Dallas will feature the world premiere of “Bottled Up: The Battle Over Dublin Dr Pepper,” a new, feature-length documentary chronicling the demise of the iconic Texas soda, Dublin Dr Pepper. “Bottled Up” documents the legal battle between Plano-based Dr Pepper Snapple Group Inc. and longtime […]

Soda Drinking Fizzles, Bottled Water on the Fast-Track

Soda Drinking Fizzles, Bottled Water on the Fast-Track

Despite their overwhelming popularity, carbonated soft drink consumption in the U.S. is slowly giving way to water drinking, particularly bottled water. Americans are gulping an average of 44 gallons of soda per a year, representing a 17 percent drop from peak soda consumption averages in 1998. Over the same period, the average amount of water […]

Judge Cans New York Soda Ban

Judge Cans New York Soda Ban

New York Mayor Michael Bloomberg was dealt a stinging blow on Monday when a state Supreme Court Judge quashed his plan to ban the sale of large sugary drinks in the city’s restaurants and other venues. The ruling by State Supreme Court Justice Milton Tingling in Manhattan came down just one day before the ban […]

EBOOST and SodaStream Join Forces

EBOOST and SodaStream Join Forces

SodaStream International, the world’s leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, announced a strategic agreement to license EBOOST flavors and proprietary energy blends exclusively for use with SodaStream home soda makers. “Energy drinks are a fast-growing sector in beverages, and we […]