Everything Went Wrong on Purpose in Snickers’ Live Super Bowl Spot

Everything Went Wrong on Purpose in Snickers’ Live Super Bowl Spot

Snickers worked to promote a new kind of Super Bowl ad in 2017: a live one. The effort from creative shop BBDO in New York leaned into Snickers’ core brand messaging—that you shouldn’t do anything important when you’re hungry—with an ad that falls apart just as it starts. Adam Driver, of Girls and Star Wars […]

Snickers Sends Warnings From the Future in New Ad from Impact BBDO

Snickers Sends Warnings From the Future in New Ad from Impact BBDO

Impact BBDO Dubai has teamed up with production company Good People to launch this rib-tickling new spot for Snickers. The story tells of Dani, a plucky average guy who travels back through time to prevent himself from making a hungry mistake – by giving himself the right Snickers bar needed to avert his unfortunate future. The […]

Snickers and Skittles Team with Coach Herm Edwards for Super Bowl ‘Almost Game-Time Show’

Snickers and Skittles Team with Coach Herm Edwards for Super Bowl ‘Almost Game-Time Show’

What do you do to get ready for the Big Game? Snickers and Skittles want to know. The Official Sponsors of Super Bowl LI have teamed up with legendary coach and ESPN analyst Herm Edwards for the Almost Game-Time Show – the Super Bowl pre-game show where fans are the stars. The campaign by creative […]

Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions

Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions

Snickers is stepping back in the ring with WWE’s signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year. The partnership—with Snickers returning as the “exclusive presenting partner” of the event attended by more than 101,000 people—will continue Snickers’ long-running “You’re Not You When You’re Hungry” campaign, this time with a new […]

Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]

Hungry, Neymar Jr. Debuts his Musical Skills in New Snickers Promotion

Hungry, Neymar Jr. Debuts his Musical Skills in New Snickers Promotion

Snickers, one of the most sold chocolates in the world, joins the soccer idol, Neymar Jr., for one of the brand largest activations in 2016. Starting from the social media, the action reiterates its global concept “you’re not you when you’re hungry” and shows how even one of the greatest athletes in the world can […]

Snickers Gets Wrapped Up Like Other Candy Bars in Latest Ads

Snickers Gets Wrapped Up Like Other Candy Bars in Latest Ads

BBDO Moscow takes the “You’re Not You When You’re Hungry” campaign for Snickers into meta territory with these three print ads, in which the Snickers bar isn’t itself—it’s packaging to look like Mars, Bounty and Twix bars. The concept is a little off, seemingly implying that Snickers itself is hungry for a Snickers—though it’s not […]