Elton John Enters The Rap Scene In New Snickers Ad by AMV BBDO

Elton John Enters The Rap Scene In New Snickers Ad by AMV BBDO

Captain Fantastic Elton John, best known for captivating audiences with bittersweet ballads and world-conquering anthems, is back with a bang in a new Snickers ad – but not as you’ve seen him before. The clever new ad, out September 1, 2018, sees Elton venture into the hip hop genre as the personification of American artist, Boogie, […]

Snickers Offers One for the Price of Two in Latest ‘You’re Not You’ Campaign

Snickers Offers One for the Price of Two in Latest ‘You’re Not You’ Campaign

 The Snickers ‘You’re Not You When You’re Hungry’ campaign has plenty of legs, as the latest effort by BBDO New York proves, asking people to get one Snickers bar for the price of two. In the campaign, the brand is back to call out those making questionable decisions online, thus the one-for-two offer in […]

BBDO Guerrero and Snickers Make Sure You’re Not #TeamHungry During the Wrong World Finals

BBDO Guerrero and Snickers Make Sure You’re Not #TeamHungry During the Wrong World Finals

BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, […]

Snickers and BBDO New York Call People ‘Jerks’ then Apologise in Introduction of New Flavours

Snickers and BBDO New York Call People ‘Jerks’ then Apologise in Introduction of New Flavours

 Snickers is taking its ‘You’re Not You When You’re Hungry’ platform to a new level, with a surly print ad that calls its customers ‘jerks’. The resulting ‘apology’ then promotes the candy bar maker’s new flavours. The campaign, created by BBDO New York, is being rolled out in two instalments. The first, which debuted last […]

Mars, Incorporated Regain The YouTube FAB Brand / Marketer Of The Year Award

Mars, Incorporated Regain The YouTube FAB Brand / Marketer Of The Year Award

Mars, Incorporated have once again been named The YouTube FAB Brand / Marketer of The Year at The 20th FAB Awards, bagging a phenomenal 13 nominations across the various categories. The Food and Beverage giant, who have won this title twice before since its introduction in 2013, were handed the award on the 24th of […]

BBDO Guerrero Philippines Introduces the Snickers Disorganiser in March… Not January

BBDO Guerrero Philippines Introduces the Snickers Disorganiser in March… Not January

 BBDO Guerrero showcases a new take on the Snickers “You’re not you when you’re hungry” campaign with the introduction of the Snickers Disorganiser – a premium and special organiser launched alongside the release of Snickers Oats; the newest variant coming to Southeast Asia. Snickers and BBDO Guerrero wanted an interesting way to kick off […]

Has Ronaldo Turned Argentinian? “Fenomeno” Stars in New Snickers Global Campaign

Has Ronaldo Turned Argentinian? “Fenomeno” Stars in New Snickers Global Campaign

 Snickers, with its iconic global campaign “You’re not you when you’re hungry”, is introducing a new twist – “You get confused when you’re hungry.” On Tuesday, March 27, Ronaldo, “o Fenômeno” (the phenomenon), was caught cheering for Argentina – Brazil’s historical football rival – at an exhibition game against Spain, in Madrid. This unique scene is part of a Snickers campaign […]

Not Surprisingly, Lack of Snickers Leads to Uncomfortable Moments in Brand’s New Ads

Not Surprisingly, Lack of Snickers Leads to Uncomfortable Moments in Brand’s New Ads

 Snickers is giving almond and peanut butter versions of its candy bar the spotlight in two new ads that stick with its “You’re Not You When You’re Hungry” messaging. In “Ahmend,” viewers see two guys in a car. The passenger has a Snickers Almond and clearly loves all things almond. He keeps discussing almonds, […]

BBDO Guerrero Creates Starving Artist Shocker for New Snickers Campaign

BBDO Guerrero Creates Starving Artist Shocker for New Snickers Campaign

 There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. What happens when both kinds strike the same guy? A new video by creative agency BBDO Guerrero, follows a street artist who spends his days drawing people’s portraits. But when he […]

Snickers and AMV BBDO Create Restaurant Experience for Forgetful Valentine’s Day Lovers

Snickers and AMV BBDO Create Restaurant Experience for Forgetful Valentine’s Day Lovers

Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]

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