Coca-Cola Australia embraces diversity with most inclusive ‘Share A Coke’ campaign yet

Coca-Cola Australia embraces diversity with most inclusive ‘Share A Coke’ campaign yet

Coca-Cola Australia has launched its biggest integrated marketing campaign for 2019 this month, with the return of the iconic Share A Coke. Running until the end of February, the Share A Coke campaign developed by Ogilvy Sydney, will for the first time give every Australian the opportunity to put their name on a Coke bottle. […]

McCann Worldgroup and Coca-Cola China Unveil New Code Bottle Labels

McCann Worldgroup and Coca-Cola China Unveil New Code Bottle Labels

Coca-Cola China, working with McCann Worldgroup Shanghai, has released a new label design for their iconic annual ‘Share a Coke’ summer campaign. The new packaging, the “Code bottle”, is designed to appeal to Chinese youth and presents a fresh way for them to communicate. “Our challenge was to go beyond the traditional passion points like […]

“Share a Coke” Returns with More Names, More Flavours and More Ways to Enjoy Ice-Cold Summer Refreshment

“Share a Coke” Returns with More Names, More Flavours and More Ways to Enjoy Ice-Cold Summer Refreshment

Hot summer weather is almost here, and with it comes the need for ice-cold refreshment. Back by popular demand, Coca-Cola is reintroducing its wildly successful “Share a Coke” program under a new name – “Share an ICE COLD Coke” – as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola. […]

Coca-Cola’s Summer Campaign to Feature Lyrics on Packaging

Coca-Cola’s Summer Campaign to Feature Lyrics on Packaging

The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. Starting in mid-April, more than 70 genre-spanning lyrics – from classic hits to recent chart-toppers – will be featured on 8-oz. glass […]

Coca-Cola Cans With Temporary Tattoos Lets You ‘Stamp’ On Your Family Name

Coca-Cola Cans With Temporary Tattoos Lets You ‘Stamp’ On Your Family Name

Coca-Cola has created a new campaign that adorns their cans with temporary tattoos of family names. The innovative cans come with common Latino family names printed in reverse, which can be applied onto skin by removing the sticker, and with the help of the condensation on each can. The meaningful campaign comes in celebration of […]

McCann Lima’s Drink Dispenser Bring ‘Share a Coke’ to Peru’s Quechua People

McCann Lima’s Drink Dispenser Bring ‘Share a Coke’ to Peru’s Quechua People

Despite its success, Coca-Cola’s Share a Coke campaign did not encompass native names in many countries, especially in Latin America. The original campaign was especially welcomed in Peru, but due to the country’s diversity many couldn’t participate because of their native names. In response to that, McCann Lima created a voice recognition drinks dispenser that […]

Isobar Singapore Releases Latest ‘Share a Coke’ Campaign

Isobar Singapore Releases Latest ‘Share a Coke’ Campaign

This summer Coca-Cola launched the latest installment of the world-famous ‘Share A Coke’ campaign with ‘Share A Feeling’. Using the universal language of emoticons, the campaign is encouraging millennials to express themselves via emoticons on Coke cans and bottles. The multi-market, integrated campaign begun in July, and was first seen in Vietnam. The accompanying TVC […]

Coca-Cola & McCann Launch Third Sequel to Summer ‘Share-A-Coke’ Campaign

Coca-Cola & McCann Launch Third Sequel to Summer ‘Share-A-Coke’ Campaign

With the release of Coca-Cola’s 2015 ‘Share-A-Coke’ Summer communication, slated to roll out across China at the beginning of June, the integrated campaign is designed to add an element of excitement and spark in the lead-up to one of the most anticipated seasons of the year – Summer. Over the previous two seasons the ‘Share-A-Coke’ […]

Coca-Cola Trials Virtual Assistant in Digital-Shopper Marketing Drive

Coca-Cola Trials Virtual Assistant in Digital-Shopper Marketing Drive

Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing trial to engage retailers and drive awareness of its 2014 ‘Share a Coke’ campaign. The assistant, called Isabelle, will be used to update retailers visiting Dhamecha cash and carry depots in London on the drinks company’s summer plans for the […]