Robot Food reposition bulkTM as an aspirational active nutrition brand for every body

Leeds-based creative agency Robot Food have rebranded the online sports and active nutrition company bulk™ for the third time. With the business on track to break £100m revenue in 2021, the strategic reposition and rebrand signals a progressive shift in direction – with the aim of broadening appeal beyond the brand’s current heartland of avid gym-goers to create a more inclusive experience for all. This includes the decision to drop ‘Powders’ from the name.

Robot Food reposition bulkTM as an aspirational active nutrition brand for every body

As more people recognise the significant role fitness and, more importantly, nutrition plays in their daily lives, the extensive range of products offered by bulk™ means that it is perfectly placed to answer the needs of many.  To elevate bulk™ from perceived commodity to an aspirational lifestyle brand, Robot Food chose to break away from the confines of the […]

Robot Food get artistic with designs for Vocation Brewery’s Hop Showcase series

As the latest work in a five-year partnership, UK based creative studio, Robot Food have designed the labels for a limited edition series of double dry hopped beers – each showcasing the distinct character of some of Vocation’s favourite hops.

Robot Food get artistic with designs for Vocation Brewery’s Hop Showcase series

Released in three instalments, each pair of juicy single-hopped beers are brewed in exactly the same style but all contain a different hop variety. Putting flavour centre stage, drinkers are challenged to try both beers in the pair, then compare, contrast and crown their winner.  To capture the distinct personality of each hop, Robot Food […]

Robot Food design Vocation Brewery’s Barrel Aged Series

UK branding agency, Robot Food once again join forces with Vocation Brewery to create the can design for their Barrel Aged Series.

Robot Food design Vocation Brewery’s Barrel Aged Series

Alongside brewing their core range of beers, Vocation Brewery like to get their creative juices flowing with some limited edition specials. Earlier this year they got experimental and bought some barrels, previously used to age red wine and rum, to create their Barrel Aged Series.    Released in twos, each pair of beers in the series […]

Robot Food rebrand Masons of Yorkshire

The Leeds-based strategic branding agency positions Masons as the ‘definitive gin brand’ with full rebrand and distinctive bottle design.

Robot Food rebrand Masons of Yorkshire

Following a fire in 2019 that destroyed their distillery, founders Karl and Cathy Mason seized the opportunity to come back stronger with a brand as distinctive as their gin. The Yorkshire-based company approached Robot Food to help distil their values into one compelling purpose: to be ‘the definitive gin brand’, one that people would ask […]

Robot Food and Vocation Brewery partner for a whole year of Special Editions

Leeds-based branding agency Robot Food and long-standing clients, Vocation Brewery celebrate twelve limited edition designs for the Yorkshire brewery’s monthly Special Series.

Robot Food and Vocation Brewery partner for a whole year of Special Editions

This year, Vocation Brewery unveiled a distinctive new design as a part of a brand refresh by Robot Food. As well as looking at the brand’s core strategy and its articulation on and off-pack, Robot Food were asked to consider a creative approach to regular specials planned to launch throughout the year.  Starting in January this year, […]

Robot Food Puts the Barking Pet Food Category Straight with Itsdogfood.com

Robot Food Puts the Barking Pet Food Category Straight with Itsdogfood.com

Itsdogfood.com is a new to market (you guessed it) dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace invested in the UK’s first cold pressed dog food plant. To keep prices competitive, […]

Robot Food Rewrites the Rules of Indulgence with Vegan Cake Brand Bells & Whistles

Robot Food Rewrites the Rules of Indulgence with Vegan Cake Brand Bells & Whistles

Established in 1946, Bells of Lazonby has been baking cakes for over 70 years. Far from traditional, it was the dedicated, purpose built first free-from bakery in the UK, which first begun supplying own label brands with free-from treats. When the bakery decided to create its own brand of indulgent cake slices, Bells approached Leeds-based […]

Robot Food Secures Hawkes’ Position as the Saviour of Cider

Robot Food Secures Hawkes’ Position as the Saviour of Cider

Robot Food was appointed by Hawkes to tap into the mindset of the craft drinker and put cider on the craft agenda. The agency aimed to parallel the craft beer category by rejecting cider’s typical ‘farm grown’ cues and build on Hawkes’ existing assets.  Chris Shuttleworth, senior designer at Robot Food said: “By bringing ‘Eddie’ […]

Robot Food Give Fuego Spice Co. a Suitably Sizzling Rebrand

Robot Food Give Fuego Spice Co. a Suitably Sizzling Rebrand

California based Fuego Spice Co. asked Robot Food to put flavour over fire and rebrand their Zana and Riza sauces and Hot Hive Honey. Stemming from a self-proclaimed obsession with hot sauce, the people behind Fuego Spice Co. share their love of heat through a subscription service, Fuego Box, dedicated to discovering the most tantalising, […]

Robot Food Brings a Sparkle to the Everyday with New Brand Upstream

Robot Food Brings a Sparkle to the Everyday with New Brand Upstream

Clearly Drinks came to Robot Food with a new offering: a premium, flavoured sparkling water with an affordable price tag. In a booming category, the drinks manufacturer aimed to set their offering apart with complex flavours at a refreshing price point. Robot Food were asked to come up with a brand positioning, name, tone of […]

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