Award winning brand design agency PB Creative, has partnered with Sussex rum producer Rumbustian, to redesign their range of rums as part of a complete brand re-launch. Rumbustian is a handcrafted range of small batch rums crafted in the heart of Old Town, Hastings on the Sussex coast. The Rumbustian brand represents the creation of […]
Luxury ice cream brand Häagen-Dazs has announced it is both expanding its line of indulgent tubs with the launch of NEW Fruit Obsessions, as well as relaunching its range of handheld Sticks. The new SKUs will be on shelf from March. One of the few luxury fruit and triple texture products on the market, Fruit […]
Lyons is unveiling an all-new portfolio this spring, comprising a bold look that’s complemented by additional blends and formats. In-store from 1st March onwards, the range is positioned at an accessible price point that is aimed to drive new consumers into the category. The all-new line-up includes eye-catching illustrations and light-hearted blend names that tell […]
9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus. Originally named ‘9Bar’, the brand needed to elevate itself from a single product format to a brand that can offer a wider portfolio of products to a more mainstream audience. […]
When you’re melting from the heat in Madison Square Park you’ll do anything for a bottle of water and some relief from the sun. evian Natural Spring Water is offering the ultimate solution to the summer temperatures in NYC this August with evian Bottle Service. Forget “reserving a table” or charming the bouncer because ordering […]
Springetts Brand Design Consultants has redesigned the range of Young’s Meals – Young’s Seafood. The design objective was to make Young’s the most appealing choice on-shelf, increasing emotion and taste appeal. The Design Consultants also had to address range tiering and product navigation to encourage new consumers without alienating loyal consumers; to cement in their minds […]
Heineken will debut their new television commercial, “Deja Vu,” on Heineken’s YouTube and Facebook channels as the brand ushers in the redesigned ‘Star Bottle’ across the United States. Paired with a multi-layered campaign themed “Arrive Big,” the creative will begin appearing on targeted television programming on March 11. “This spot marks a pivotal milestone for […]