Tiana Stays True To Its Roots By Championing Ramadan & Eid Promotions
Tiana Stays True To Its Roots By Championing Ramadan & Eid Promotions
Transcending borders to reunite families this Ramadan
‘My Happy Table’ activation helps Singaporean and Malaysian families share the spirit of Ramadan
This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia. Through this experience, family members will once again be able to break fast together as though they are seated at the same table. Set up at physical McDonald’s […]
63% of British Muslims feel supermarkets have outdated and lazy campaigns related to Ramadan and halal produce
m.economy research from mud orange reveals British Muslims’ views on food and drink branding, and how shifting lifestyles are impacting their consumption habits.
Mud orange, the award-winning creative agency helping brands to connect with diverse audiences, today launches findings from its first m.economy research on food and drink. The never previously explored insights reveal British Muslims’ motivations, behaviours and attitudes towards dining, grocery shopping, alcohol-free drinking and more. The findings also explore how British Muslims culture and lifestyle choices are rapidly […]
Betty Crocker and VMLY&R Light Up Ramadan in New Spot
Traditionally, Iftar is the meal Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Looking to help preserve the tradition of families coming together for Iftar, Betty Crocker and VMLY&R created an experience that highlights family connection. The Iftar of Lights is a unique tablecloth […]
Coca-Cola Tackles Prejudice and Islamophobia in Touching Ramadan Spot
Coca-Cola is encouraging people to show a little kindness and empathy this Ramadan, whether or not you personally observe the religious festival. Their ad from the Coca-Cola team in the Middle East and FP7 McCann UAE follows a homesick and lonely Muslim woman who finds some unexpected friendship from a thoughtful stranger. The spot […]
Coca-Cola Removes Label From Cans To Send Powerful Message Against Prejudice
Coca-Cola has launched a new initiative called ‘Remove Labels This Ramadan’, specially for this period of fasting observed by Muslims worldwide. The limited edition ‘No Labels’ cans, brought to life with the help of Dubai-based agency FP7, sport a sleek façade with the brand’s iconic colors sans the traditional Coca-Cola trademark. This project is part […]
Pepsi & Walter Pakistan Bring Eco Friendly Lighting to the Underprivileged
PepsiCo Pakistan has launched “Lighting up Lives,” a nationwide campaign created by Walter Pakistan that invites consumers to help deliver eco-friendly lighting to underprivileged communities simply through buying a bottle of Pepsi during the holy month of Ramadan. Pepsi is the global partner of Liter of Light, an organisation dedicated to bringing eco-friendly lights to […]