Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover. The brand is donating £100,000 to the research and care charities Breast Cancer Care and Breast Cancer Now through Asda Tickled Pink. The limited-edition pink pack will appear at the front of […]
The Ardgowan Distillery has launched Coppersmith – the first in a series of limited-edition whiskies. The premium dram – which retails at £49.99 – is a blend of malts from Speyside and Highland distilleries wholly matured in first fill Oloroso sherry casks. It has been created by Max McFarlane, one of the world’s top whisky […]
Following five year’s double digit growth and after becoming the No.1 adult yogurt brand in the GB Convenience category (IRI, MAT to 14/7/19), Nomadic Dairy is moving forward with a new look and an addition to its layered yogurt range. With total UK market sales of £20.9m, the Irish yogurt maker is bucking the trend […]
This month, Pip & Nut, will launch its latest Limited Edition variant – Pumpkin Spice Almond Butter. The new flavour, which is set to be the first festive nut butter to launch in the UK, will roll out from 10th September into 500 Sainsbury’s stores, Boots, Whole Foods, Holland and Barrett and Ocado.com. Pumpkin Spice […]
Creative agency Impero has been briefed by Danone Waters UK & Ireland to create a digital campaign to launch its new bottled water drink innovation, Infinity Electrolyte Water – enriched with Zinc. New to Danone Water’s portfolio, the Infinity Electrolyte Water ‘Feed Your Mind’ campaign launches today and runs through September. The agency has devised […]
Maison Martell revealed its outstanding new cognac, Martell Chanteloup XXO, during a dazzling event at the historic Petit Palais. This exceptional experience was appropriate for what is a landmark launch, not only for Maison Martell, the oldest of the great cognac houses and the global leader in prestige cognacs, but also for the world of […]
Leading British manufacturer of the UK’s favourite Malt Loaf, Soreen, has expanded its range within the convenience snacking category with the launch of their new Banana Loaf Bar, an individually wrapped snack-sized version of the brand’s Banana Malt Loaf. “The launch of this new flavour follows the success in sales and consumer demand of our […]
Spirit Cartel is introducing Bobby’s Schiedam Dry Gin and Schiedam Jenever to the UK, a duo of Dutch-Indonesian hybrids that owe their existence to the 150 year-old shared history of the two countries. Bobby’s is named after the two founders’ grandfather who emigrated to Holland in the 1950s, but who missed the taste of Indonesia and started infusing Dutch […]
Imagine your gut is a beautiful exotic fish tank. As a probiotic, Chuckling Goat Kefir puts the fish into that tank. But what do you feed the fish, to keep them alive? Gut bugs eat fibre. Recent science reveals that there are 19 different types of fibre required by your gut bugs to keep them […]
One brewery from Logan Square, Chicago, IL. One brewery from the hop fields in Yakima, WA. One whiskey from Midleton, Ireland. That’s the intercontinental collaboration Jameson unveiled with the launch of Jameson Caskmates Bale Breaker Limited Edition and Jameson Caskmates Revolution Brewing Limited Edition. As a brand that grew up in neighbourhoods across the country, Jameson has always celebrated the […]