B&B studio has partnered with Cranswick Pet Products to redesign Vitalin, its heritage dog food brand established in 1953. Tasked with broadening the brand’s consumer appeal and distribution, the rebrand seeks to build on the brand’s long-standing association with the British countryside and its use of locally farmed ingredients. Vitality from farm to tail Comprising […]
Vitalin, one of the UK’s oldest pet food brands, has celebrated a seven-figure brand investment with the launch of its first TV campaign. The 30 second TV ad, and accompanying online campaign: ‘That’s a Vitalin Dog’ will run across ITV, Channel 4 and Sky, plus across online display and social channels from this Thursday (March […]
To launch the new SHEBA® GRAVY INDULGENCE™ Entrées, the brand challenges cat influencers in the ultimate match-up to see who can lick the fastest; In the latest campaign created by AMV BBDO, American sports announcer and cat lover Ian Eagle will commentate every lick and lap as famous felines compete head-to-head. At a time of year when sports […]
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]
Mr Bug maintained its sustainable momentum in October by winning Pet Quip Gold in the blue riband Green & Organic category, an industry award that further underpins Mr Bug’s staunch commitment to eco-friendly farming practices and the wider circular economy. ‘Awards are an unrivalled means for smaller start-ups like Mr Bug to explain to the […]
Tiana Stays True To Its Roots By Championing Ramadan & Eid Promotions
TIANA Champions Halal-Friendly/Freeze-Dried Cat Food As The Next Inevitable Stage In The UK’s Blossoming ‘Pet Humanisation’ Movement
Until recently Pawfect Foods was probably best known for its extensive range of Himalayan chhurpi cheese treats, fruit Jerky (Nature’s Munch) and herbal infusions (Doggy’s Cuppa) NATURE’S FEAST (freeze-dried treats) However in early 2021 Pawfect extended its freeze-dried reach with a 5-strong, game-changing portfolio of all-natural, grain-free treats; three of which played to chicken’s unrivalled […]
Aardvark is a new brand creation by B&B studio for young entrepreneur Hugo Walters, encompassing brand positioning, creative strategy, naming, brand design and packaging. A sustainable, vet approved insect-based pet food for cats and dogs, Aardvark will launch initially as a DTC brand, with a retail offer on the way. Sustainable lifestyle Aardvark exists to […]
For every adopted dog, from partnering shelters, Finn will donate 500 Dogecoin cryptocurrency
Ogilvy Social.Lab collaborates with Finn to create #AdoptaDogecoin beta program to support Finn’s mission to help pups find a forever home. Today, Ogilvy Social.Lab launches #AdoptaDogecoin, a digital campaign that harnesses the power of cryptocurrency, and dog memes, to encourage adoptions amongst future pet owners. Dogecoin (DOGE) is a cryptocurrency that has surged in popularity […]