#TheSoundOfTomorrow – Fire up your decks and start work on your headlining mix as Pepsi MAX and Tomorrowland call on amateur DJs and producers to join the search for ‘The Sound of Tomorrow’. This year, the competition will be coming direct to homes as it is livestreamed through some of the biggest electronic music channels in the world. […]
PepsiCo cereal brand Quaker Oats is transforming its ‘Go Forridge’ campaign especially for a society in lockdown with a new film, created by AMV BBDO. The campaign aims to provide a piece of content that is both uplifting and useful – while reinforcing the message that we must stay home to save lives. Quaker Oats’ ‘Go Forridge’ […]
100 seasons of the National Football League (NFL) means 100 seasons of game winning touchdowns, fans repping their favourite teams, and unforgettable moments of celebration. From the most memorable endzone dances to a fan’s 15 seconds of fame on the jumbotron, Pepsi, the official soft drink of the NFL for more than 17 seasons, salutes […]
One of the hottest weeks in fashion is about to get a whole lot hotter — even Flamin’ Hot — thanks to Cheetos, which is putting its orange-dusted fingerprints all over the fashion and beauty world. Next week, the PepsiCo-owned brand will unveil the Cheetos Flamin’ Haute look in New York at the brand’s first-ever runway show and style […]
Walkers is reminding parents just how irresistible Wotsits, Monster Munch and Quavers are – marking the first time all three have aired on TV in 10 years. Rather than focusing on children, the campaign targets adults, with the aim of sparking the latent love that they have for crisps. Created by AMV BBDO, the spot […]
This summer, Brisk, the iced tea known for its powerhouse flavours and blockbuster match-ups, is partnering with Universal Pictures for this summer’s release of “Fast & Furious Presents: Hobbs & Shaw“, starring Dwayne ‘The Rock’ Johnson and Jason Statham. Inspired by the film’s bold style, talent and storytelling and by Brisk’s mission of supporting young creators, Brisk is […]
Kentucky Fried Chicken and the fan-favourite Cheetos brand announced the US-wide launch of the Cheetos Sandwich with assistance from its newest Colonel, the most mischievous cat around: Chester Cheetah. Chester is the first brand icon and spokes-cheetah to portray KFC’s famous founder, Colonel Harland Sanders. He will take the reins on KFC’s social channels and appear on […]
Mountain Dew and KFC are partnering to electrify their beverage lineup with Sweet Lightning, an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavours. Available exclusively at KFC restaurants nationwide by July 1, DEW is fixin’ up a true-to-its-roots soda that will brighten each and every one of your taste buds. He’s […]
The winner of a competition to find the UK’s biggest fan of the Spice Girls has yet to be revealed, despite Walkers promising to do so during the Britain’s Got Talent final on June 2. The 1990s girl group, currently on a reunion tour, is taking part in a campaign promoting Walkers’ new and improved cheese and […]
Pepsi is springing into warmer weather this season by introducing three new flavours: Pepsi Berry, Pepsi Lime and Pepsi Mango. The new flavours mark the first time Pepsi has added a splash of real fruit juice to its cola, creating a bolder flavour experience that will bring a fruity delight to your day. “We are […]