Doritos Launches Flamin’ Hot Nacho, an Original Fan Favourite with a Flamin’ Hot Twist

Doritos Launches Flamin’ Hot Nacho, an Original Fan Favourite with a Flamin’ Hot Twist

In a hot twist on an original flavour, Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, is setting the snack aisle on fire with the release of its latest bold flavour — Doritos Flamin’ Hot Nacho. For the first time on a tortilla chip nationwide, the new flavour offers a combination of the […]

Mountain Dew Goes Big in New Star-Studded Campaign from BBDO New York

Mountain Dew Goes Big in New Star-Studded Campaign from BBDO New York

Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, MTN DEW ICE and MTN DEW flavours.  The advertising is part of the brand’s long-running ‘Do the DEW’ campaign and celebrates the power of doing. The rallying […]

China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization

China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization

“Bring Happiness Home” is a multi-year, multi-brand Chinese New Year campaign by PepsiCo, now in its eighth year. For 2019’s instalment, Civilization Shanghai pitched a story inspired by China’s burgeoning space programme. “We drew the initial inspiration from the lives of China’s first two female astronauts, Yang Liu and Ya-Ping Wang,” explains Civilization co-founder Andrew […]

Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi is launching a new global marketing platform with the strapline: “For the Love of It.” Replacing “Live For Now” – Pepsi’s first global strapline, which has been in play since 2012 – it will be launched throughout the year in more than 100 markets, starting with countries in Latin America and Eastern Europe. The slogan is accompanied by a […]

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]

Walkers and AMV BBDO Want to Know if You’re #SproutLovers or #SproutHaters

Walkers and AMV BBDO Want to Know if You’re #SproutLovers or #SproutHaters

 To launch the new Walkers ‘Festive Flavours’ range, AMV BBDO have created a 20-second film, directed by Knucklehead’s Ben Gregor, to put the people of Britain’s festive palates to the test. In Britain, some people love sprouts. So, Walkers have released Brussels sprout-flavoured crisps for all those avid fans. But, no need to worry […]

Idents from Jelly Kitchen Capture the Vibrant Flavours of Sensations Streetmix

Idents from Jelly Kitchen Capture the Vibrant Flavours of Sensations Streetmix

Sensations Streetmix is a multi texture, multi flavour adventure into exciting tastes from around the world. Each mix has carefully selected bite-size ingredients inspired by world street markets, for a delicious combination of taste and texture. Jelly Kitchen created three films using ingredients from the packs. Each flavour is based on ingredients from Bangkok, Mumbai […]

BBDO Vietnam Pairs 7UP with Seafood as a Ritual in New Summer Campaign

BBDO Vietnam Pairs 7UP with Seafood as a Ritual in New Summer Campaign

Leveraging on the fact that seafood dishes and lemon-lime go hand-in-hand, 7UP has been focusing their communications on pairing the brand with seafood since 2014. To turn this common behaviour into a ritual where consumers would naturally choose 7UP Lemon-Lime to complement their favourite seafood meals, BBDO Vietnam and PepsiCo devised a summer campaign that […]

LIFEWTR & CFDA Bring Newest Class of Emerging Fashion Designers Front & Center at New York Fashion Week

LIFEWTR & CFDA Bring Newest Class of Emerging Fashion Designers Front & Center at New York Fashion Week

LIFEWTR, a premium water brand committed to advancing and showcasing sources of creativity, and the Council of Fashion Designers of America (CFDA) announced that they will host the opening presentation of New York Fashion Week (NYFW) this September with a showcase featuring three of the newest designers breaking onto the fashion scene: Ji Won Choi, […]

Frito-Lay Variety Packs Invites Parents to Add a Special Touch to Packed Lunches with New Snackable Notes

Frito-Lay Variety Packs Invites Parents to Add a Special Touch to Packed Lunches with New Snackable Notes

As summer comes to a close, parents face the transition from fun, relaxed schedules and carefree lifestyles to the structure and routine that the school-year brings. In a twist to the common notion that parents can’t wait for back-to-school and students dread it – perhaps some statistics suggest otherwise: kids look forward to getting back […]

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