Pedigree Launches ‘The Season of Good Dog’ – An Annual Holiday Just For Dogs

Pedigree Launches ‘The Season of Good Dog’ – An Annual Holiday Just For Dogs

 Every nation on earth has an annual celebration to share with the ones they love. And finally, Pedigree have created the thing we’ve all been asking for, a festive holiday for dogs. Introducing the Season of Good Dog, a global campaign celebrating the festive season through the eyes of our four-legged friends, developed by […]

Mars, Incorporated Regain The YouTube FAB Brand / Marketer Of The Year Award

Mars, Incorporated Regain The YouTube FAB Brand / Marketer Of The Year Award

Mars, Incorporated have once again been named The YouTube FAB Brand / Marketer of The Year at The 20th FAB Awards, bagging a phenomenal 13 nominations across the various categories. The Food and Beverage giant, who have won this title twice before since its introduction in 2013, were handed the award on the 24th of […]

Pedigree and Colenso BBDO Make Selfies Even More Fun For Dogs With The SelfieSTIX App

Pedigree and Colenso BBDO Make Selfies Even More Fun For Dogs With The SelfieSTIX App

Following the success of Pedigree SelfieSTIX – A specially designed clip that lets you attach a Pedigree DentaStix to the top of your smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo. Like Snapchat Lenses, but for dogs, the Pedigree SelfieSTIX […]

Pedigree’s Adorable ‘Pup-letes’ Hit the Court in New Ads by BBDO New York

Pedigree’s Adorable ‘Pup-letes’ Hit the Court in New Ads by BBDO New York

This March, American college sports fans aren’t the only ones with basketball fever. The Pedigree ‘pup-letes’ are hitting the court in a new adorable campaign from the Mars, Incorporated owned brand. The new ads are part of Pedigree’s ‘What does it take to be a Pedigree Pup-Lete?’ video series, created by advertising agency BBDO New York, which launched in […]

AlmapBBDO Finds Out Just How Much We Have in Common with Man’s Best Friend

AlmapBBDO Finds Out Just How Much We Have in Common with Man’s Best Friend

AlmapBBDO carried out an experiment, taking a variety of dogs to a daycare in Chicago where they spent the day being taken care of by the teacher on duty. The agency’s goal was to show that, although dogs are just like humans in many respects, they have very special characteristics and need to be cared […]

Thai Mothers Care for Their Fluffy Children in Adorable New Pedigree Spot

Thai Mothers Care for Their Fluffy Children in Adorable New Pedigree Spot

For the past 30 years, Pedigree has been Thailand’s No.1 dog food. While other brands communicate with people based on benefits of their products. Pedigree aimed to shift the communication message to another level in a more touching, insightful approach. In Thailand, it is a norm for Thai dog owners, especially for women, to perceive […]

Pedigree and Saatchi & Saatchi Create a Big Data Generator for Dogs

Pedigree and Saatchi & Saatchi Create a Big Data Generator for Dogs

Saatchi & Saatchi Madrid, in partnership with pet food brand Pedigree, have created “The Posting Tail”, a device that allows dogs to share what they like on social media, without a human being involved. How does it work? When the dog sees something it likes, it wags its tail in a particular way. An accelerometer […]