Supermodel and actress Rosie Huntington-Whiteley and Coca‑Cola celebrated the launch of Coca‑Cola Life, a brand new lower-calorie cola which is sweetened from natural sources, and contains a third less sugar and a third fewer calories than regular cola. Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, Coca‑Cola Life contains 89 calories per […]
Johnnie Walker, one of the world’s leading Scotch Whisky, announced a new partnership with the Formula One group that will enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact. The announcement of the new multi-year arrangement, which also sees Johnnie Walker become the Official Whisky […]
Armed with super powers and a knack for making smart choices, the world’s newest comic book hero is traveling from Florida to schools across the country to help teach children about nutrition. The Florida Department of Citrus, together with Marvel Custom Solutions, unveiled the redesigned Captain Citrus Tuesday at Heroes’ Haven Comics in Tampa. Transformed from life-sized […]
As part of a licensing relationship with Girl Scouts of the USA, Nestlé Nesquik launches new Nesquik Girl Scouts Thin Mints and Nesquik Girl Scouts Caramel Coconut flavours. The limited-edition product is on store shelves now and retails for $1.99. These new Nesquik Low-fat Chocolate Milk beverages combine low-fat chocolate milk with two of the most […]
Coca-Cola Great Britain and London Eye owner Merlin Entertainments have agreed a new commercial tie-up, which will see the drinks giant become the new sponsor of the attraction. The deal includes full naming rights, and the announcement on September 16, will see the attraction turn red to mark the new partnership. “We are delighted to […]
Keurig Green Mountain, a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and The Coca‑Cola Company have expanded the companies’ innovative partnership to offer select beverages from the portfolio of The Coca‑Cola Company’s still brands in the Keurig hot brewing system in the United States and Canada. Honest Tea, […]
Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale. “We are very excited to […]
Evian has inked a three-year deal with Transport for London to give flustered travellers on the London Underground free bottles of water during the warm summer months. The brand has offered 250,000 bottles of Evian water to TfL to hand out at some of the busiest stations this summer, as the network pushes its ongoing […]
American pizza chain, Pizza Hut, has just unveiled its newest item on the menu—The Ultimate Hershey’s Chocolate Chip Cookie. What it is, is an 8-inch diameter cookie that is pretty much like a cookie pizza. This new item is an official partnership with Hershey’s. It is priced at USD $5.99, or USD $4.99 if you […]
Zomato, one of the UK’s most comprehensive online restaurant discovery service, covering in-depth information for 28,000+ UK restaurants, announced their partnership with Bookatable. Users will be able to make real-time table reservations via both the Zomato website and mobile-app across five UK cities – London, Edinburgh, Glasgow, Manchester, and Birmingham. Pankaj Chaddah, Co-founder and COO […]