Music Legends Metallica Team with Arrogant Consortia to Launch Enter Night Pilsner

Music Legends Metallica Team with Arrogant Consortia to Launch Enter Night Pilsner

Metallica and Arrogant Consortia (a Stone Brewing imprint) have announced Enter Night Pilsner.  Launching in the US now, and internationally this spring, Enter Night Pilsner is a unique expression of the shared values that have helped define Metallica and Stone Brewing: fiercely independent, transcending genres, shattering preconceptions and challenging convention. Enter Night Pilsner is the outcome of a genuine creative […]

Aussie Legends Launch Arnott’s Shapes Vegemite & Cheese in New Campaign by Publicis Groupe

Aussie Legends Launch Arnott’s Shapes Vegemite & Cheese in New Campaign by Publicis Groupe

Iconic Australian snacking brand Arnott’s has partnered with Australia’s favourite spread to create a legendary new snack: Shapes Vegemite & Cheese. Arnott’s has launched a new campaign via Publicis Groupe set to elevate true moments of mate-ship this Aussie summer. To promote the new product, Arnott’s is also partnering with Seven West Media and five […]

Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi is launching a new global marketing platform with the strapline: “For the Love of It.” Replacing “Live For Now” – Pepsi’s first global strapline, which has been in play since 2012 – it will be launched throughout the year in more than 100 markets, starting with countries in Latin America and Eastern Europe. The slogan is accompanied by a […]

‘Krampus Kibble’ Hits US Shelves in Fun Christmas Campaign by Planet Propaganda

‘Krampus Kibble’ Hits US Shelves in Fun Christmas Campaign by Planet Propaganda

This holiday season, through a friendly neighbourhood partnership with the Nutkrack brand (owned by Chef Eric Rupert), creative agency, Planet Propaganda will be bringing special edition ‘Krampus Kibble‘ to Madison, WI and beyond, inspired by the Krampus of folklore: the mean to Santa’s merry, and punisher of ill-mannered munchkins. Planet Propaganda collaborated with Nutkrack to […]

Hennessy and Opening Ceremony Announce East Meets West Inspired Collaboration

Hennessy and Opening Ceremony Announce East Meets West Inspired Collaboration

Hennessy, one of the world’s best-selling Cognac, announced a first-ever collaboration with fashion house Opening Ceremony to celebrate an encounter of two cultures – “East Meets West” – with an X.O-inspired limited-edition collector’s piece. Available here, the Hennessy X.O “East Meets West” Travel Bag by Opening Ceremony is inspired by co-founders’ Carol Lim and Humberto Leon’s heritage and world […]

National Theatre Makes Every Sip Count as it Teams with One Gin in Not-For-Profit Initiative

National Theatre Makes Every Sip Count as it Teams with One Gin in Not-For-Profit Initiative

The National Theatre has announced an exciting new partnership with One Gin, the artisanal gin brand helping One Foundation to tackle the global water crisis. The partnership will see the gin served across all the National Theatre’s food and beverage outlets including restaurants House, Terrace and the Green Room as well as craft beer pub, the […]

Virgin Wines Launches New Wine and Music Experience

Virgin Wines Launches New Wine and Music Experience

Virgin Wines is introducing the ultimate club for wine and music fans in collaboration with Direct Wines, the global leaders in direct-to-consumer wine partnerships. Since the 1970s, Virgin has been a major force in the music world – from their groundbreaking record label, countless sellout festivals and megastores worldwide. True to these innovative roots, Virgin Wines […]

Magnum Ice Cream Partners with Magnum Photos in a Global Exploration of Pleasure

Magnum Ice Cream Partners with Magnum Photos in a Global Exploration of Pleasure

 Photography, that comes from the Greek roots phōs and graphé, essentially meaning drawing with light. In this exclusive collaboration between Magnum ice cream and Magnum photos, pleasure is taken out of the dark and into the light where its meaning celebrates those who go beyond judgments and live their true pleasure as if nobody […]

Vérité Announced as Official Red Wine Supplier to Guards Polo Club

Vérité Announced as Official Red Wine Supplier to Guards Polo Club

Guards Polo Club announced an innovative new partnership with Vérité, Jackson Family Wines‘ esteemed winery. The creator of these prestigious, Bordeaux-inspired wines has been named the official red wine supplier at Guards Polo Club and the wine will be served next season, including in its distinguished Royal Box, overlooking The Queen’s Ground. Vérité, located in Sonoma County, […]

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