Dorset Sea Salt Co. has revealed a brand new look for its range of natural and flavoured sea salts, a year after winning The Seed Fund’s annual prize. Having worked closely with the start-up accelerator’s mentors, including branding and marketing consultancy, The Collaborators, the Portland-based producer has now created a contemporary new image to bring […]
To help achieve its goal of becoming the UK’s lowest carbon footprint drinks brand by 2022, start-up DRINKS3 (Drinks Cubed) has launched its new premium mineral water in SIG’s unique combidome carton bottle with SIGNATURE packaging material. WATER3 (Water Cubed) is a pure mineral water product sourced from the valleys of Lower Saxony in Germany. […]
Ziggurat, Greene King’s long-term strategic brand partner, has rebranded its flagship beer, Greene King IPA, the nation’s favourite IPA. The new branding is a confident change, going back to the brands original roots. First brewed in 1928, the new identity celebrates the partnership of the pioneering founders Benjamin Greene and Frederick King. Brett Goldhawk, Managing Partner at Ziggurat […]
The free-from sector is booming and more food products are competing in this space. So outstanding packaging design is seen as key in attracting the ‘lifestyle’ shopper. Not just those consumers who follow a free-from diet for medical reasons, but also those customers looking to reduce their sugar, dairy and gluten intake as part of […]
As the leaves change colours and the sweaters are brought out from the back of the closets, similar familiar sights appear signifying the start to the holiday season. With this, seasonal flavours and treats are also abound to spread the cheer. The Super brand from KITU brings the spirit home with the launch of its […]
Rock Rose Gin, has become the first gin available in fully recyclable pouches that can be returned to Dunnet Bay Distillery in Caithness, freepost via standard Royal Mail. Once at the distillery, the pouches will be collected by Terracycle where they will be recycled into new items. The green innovation, the first of its kind in […]
Leading Australian brand agency WhatCameNext_ has redesigned PZ Cusson's wet baby food brand Rafferty’s Garden across Asia Pacific, bringing the brand back into the hearts of consumers.
Convenient baby food is a hugely emotive area with a short audience engagement time of under two years. Traditionally the category leader, Rafferty’s Garden was losing audience confidence. A large, disparate, linear product range was difficult to navigate and people were beginning to seek out other brands that met their ‘closer to nature’ lifestyle and beliefs. Rafferty’s Garden challenged […]
At six years old Born and Raised, a range of low intervention, small batch wines from Heathcote Victoria, partnered with Thirst Craft to grow up their brand. When it comes to the wild and wonderful world of natural wine, brands tend to opt for creative chaos rather than conformity. But when every label is a […]
Pioneering savoury snack bar – The Savourists – unveils a bold new visual identity, delivered by branding agency B&B studio. The bars are currently available in two flavours: Sundried Tomato & Herb and Black Olive & Nori Seaweed. A completely unique product in the UK, The Savourists’ snack bars are a protein-rich alternative to the […]
Glenfiddich has released a unique new expression, Grand Cru; an exclusive Scottish Single Malt matured for 23 years and finished in rare French cuvée casks, with identity and packaging design by London-based studio Here Design. Following the recent rebrand of the core Glenfiddich range – including new packaging design for its 12- and 15-year-old liquids […]