Chilean Winery Deploys Thinfilm’s NFC Mobile Marketing Solution in Asian Export Markets

Chilean Winery Deploys Thinfilm’s NFC Mobile Marketing Solution in Asian Export Markets

Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced a new customer in the wine and spirits industry. PengWine, a premium producer of 5-star Chilean wines, will leverage Thinfilm’s NFC solutions to educate and engage consumers through gamification. PengWine is planning multiple commercial deployments of […]

Cafédirect Teams with Family (and friends) to Reveal it’s ‘Ridiculously Good’ Nature

Cafédirect Teams with Family (and friends) to Reveal it’s ‘Ridiculously Good’ Nature

Family (and friends) have helped the UK’s fairest coffee company radically reposition for consumer reappraisal, aiming once again to unlock the value potential of a highly ethical brand. The new positioning for Cafédirect has been driven by an overarching desire to communicate the incredible effort the company takes to produce delicious, high quality and highly ethical […]

Premium Pet Food Brand Nineteen87 Launches with Design by OurCreative. for Discerning Pet Parents

Premium Pet Food Brand Nineteen87 Launches with Design by OurCreative. for Discerning Pet Parents

Premium pet food brand Nineteen87, which boasts fresh, baked and natural ingredients, has launched with packaging, website, advertising and POS design by OurCreative. The design agency, formerly known as Hornall Anderson UK, used quirky illustration combined with photographic trends from Instagram and colour coding taken from human food categories on the new brand. OurCreative. produced […]

B&B Studio Brings Wit and Vitality to Competitive Sector with Pip & Nut Almond Drink

B&B Studio Brings Wit and Vitality to Competitive Sector with Pip & Nut Almond Drink

A newly-launched range of almond drinks, with design by B&B studio, heralds the first foray into a new category by leading challenger brand Pip & Nut, whose innovative nut butters have helped reinvigorate the savoury spreads sector. Having worked with Pip & Nut since its inception in 2014, B&B has helped company founder Pippa Murray […]

Haikara Sake Aims to Make the Traditional Drink Appealing to Americans

Haikara Sake Aims to Make the Traditional Drink Appealing to Americans

In response to a growing interest in Japanese sake from American consumers, Umenoyado USA created Haikara Sake. The sake is offered in two Japanese fruit flavours with packaging that is also aimed at making the alcoholic beverages seem approachable to the average American consumer. The sake is comes in at 12.5% ABV, which means it […]

The Collaborators Create Striking New Brand For Boundless Activated Nuts and Seeds

The Collaborators Create Striking New Brand For Boundless Activated Nuts and Seeds

    Brand design agency The Collaborators have created an exciting brand identity, packaging and web presence for new challenger brand Boundless. Inspired by the ancient aboriginal techniques used, the concept focuses on bold tribal mask designs that incorporate the Syrian, Polynesian and North American flavour influences. Single-serve foil packs are printed with a slither […]

Ballantine’s Launches Single Malt Series with Design by Nude Brand Creation

Ballantine’s Launches Single Malt Series with Design by Nude Brand Creation

Ballantine’s, the No. 2 Scotch whisky in the world, takes an innovative move into the Single Malts category, with the launch of three new Single Malts, with design by Nude Brand Creation. Always known for doing things differently, Ballantine’s will give consumers a unique opportunity to experience the flavour of the three signature malts that […]

Industry Legends and Veterans Star in The FAB Awards’ 20 Years Young Campaign

Industry Legends and Veterans Star in The FAB Awards’ 20 Years Young Campaign

The FAB Awards have announced that they are now open for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign, which can be seen in detail below, was pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it […]

Tia Maria Has Got Christmas In The Tin With Latest Value Added Pack

Tia Maria Has Got Christmas In The Tin With Latest Value Added Pack

Tia Maria is launching a new limited-edition Christmas Value Added Pack (VAP) across the grocery and convenience channels. Rolling out nationally from 1st November 2017, the 70cl gift packs will feature in various promotions across the top five major multiples during the festive period, with an off promo RSP of around £15. The premium packaged gift […]