Trusted Partner Biles Hendry Takes Ella’s Kitchen into the Frozen Aisle

Trusted Partner Biles Hendry Takes Ella’s Kitchen into the Frozen Aisle

The UK’s number one baby food brand Ella’s Kitchen has moved into the frozen category for the first time under a new brand architecture and identity by independent brand and design consultancy Biles Hendry. Launching exclusively across Tesco stores in the UK and Ireland this month, the new Ella’s Kitchen range of healthy, tasty and […]

Campanini Takes a Different Path with a New Range

Campanini Takes a Different Path with a New Range

London-based strategic brand agency Path has supported Campanini in crafting the design for its new everyday premium range of coffee capsules. Campanini’s new packaging embodies modern Italian style that is elegant yet approachable. Owned by UCC Europe, the European market leader for private label and single portion coffee, the brand needed to standout in the […]

Conran Design Group Unveils Harmonisation Project for Cow & Gate Baby Food Ranges

Conran Design Group Unveils Harmonisation Project for Cow & Gate Baby Food Ranges

Cow & Gate Food tasked Conran Design Group with harmonising and redesigning its baby food portfolio to better reflect the brand’s core values: authenticity, weaning expertise and instinctive parenting. Baby food portfolio: the changes support the brand to substantiate its modern positioning as the baby food brand that believes little ones are happiest when they’re […]

Vocation Brewery Release Three New Collaborations with Can Design by Robot Food

Vocation Brewery Release Three New Collaborations with Can Design by Robot Food

With three world class collaborations that push brewing boundaries Vocation Brewery turned to strategic brand design agency Robot Food to serve up visual flavour. Partnering with Manchester’s Chorlton Brewery Co, Hull’s Atom Beers and New Zealand’s Yeastie Boys, Vocation wanted to bring something fresh to beer lovers everywhere. Each exciting collaboration demanded a design to suit and […]

ButterflyCannon Cuts to the Chase with the Branding for Disruptive New Rum Brand, CUT RUM

ButterflyCannon Cuts to the Chase with the Branding for Disruptive New Rum Brand, CUT RUM

CUT RUM is a range of quality, authentic liquids using only natural ingredients; with a portfolio that includes amazingly delicious rums: a sensational Spiced, a far too smooth Overproof and a knockout Smoked. It was clear from the start that the liquids were the centre of attention here. This wasn’t a brand that was going […]

Onfire Design Brands New Manuka Honey for New Zealand and Asia Retail

Onfire Design Brands New Manuka Honey for New Zealand and Asia Retail

Less is more. A cliché that is used all to often. But in today’s world of fast moving consumer goods, brands sacrifice quality for quantity. Honey is one such food type, often mass produced in bulk to meet demand, blended with varieties from numerous regions which dilutes the true provenance, character and flavour of the […]

Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]

Co-Partnership Provide Timeless Branding For Tanqueray Gin & Tonic

Co-Partnership Provide Timeless Branding For Tanqueray Gin & Tonic

Tanqueray Gin & Tonic is a timeless classic, served in the finest bars in the world. Diageo approached Australian design experts Co-Partnership, to provide a fresh take on their timeless gin brand. The brief was to offer consumers a perfectly mixed G&T package that upholds the heritage and authenticity of the parent brand, setting a new benchmark for premium […]

B&B Studio Delivers Dynamic Identity For New Genius ‘Good For The Gut’ Range

B&B Studio Delivers Dynamic Identity For New Genius ‘Good For The Gut’ Range

Free-From bakery category leader Genius Gluten Free has unveiled two wraps as part of a new ‘Good for the Gut’ range of six products due to roll out this year, with design from London-based B&B studio. The first products to launch are the Genius Fibre Fest Beetroot Wraps and Genius Fibre Fest Kale Wraps. In […]

Holly Willoughby Gives Diet Coke a Makeover to Support ASDA Tickled Pink & Breast Cancer Awareness Month

Holly Willoughby Gives Diet Coke a Makeover to Support ASDA Tickled Pink & Breast Cancer Awareness Month

To mark the start of Breast Cancer Awareness month, Diet Coke and its brand ambassador Holly Willoughby have joined forces to kick off ASDA’s Tickled Pink campaign. To raise awareness of the ASDA Tickled Pink initiative, Diet Coke has hidden ten limited edition pink cans in special Tickled Pink 30x330ml Diet Coke packs, available in […]