Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of “Tweet-a-Coffee” – the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.. http://www.youtube.com/watch?v=AxPZj9x_Dsk “Starbucks is a gathering place that creates moments of […]
http://www.youtube.com/watch?v=Lm4oiLzJs2g Coca‑Cola is set to re-launch its zero sugar and zero calorie drink, Coke Zero, nine years after first launching in the UK in 2006. “Just Add Zero”, which launches on January 13, is the new integrated marketing campaign that will put the brand on TV and to the top of the agenda in 2014. […]
Life is good, the lifestyle brand committed to spreading the power of optimism and helping kids in need, introduces its new line of Life is good coffees to retailers throughout North America. The coffee line, available on shelf now, provides consumers with high-quality, UTZ Certified and delicious coffees. Life is good coffees are available in […]
To promote the delicious blends of Swiss coffee roasting company Black&Blaze and their ad agency Inhalt&Form Werbeagentur BSW came up with five witty posters. The handles of coffee mugs were photographed in such a way that they resembled the dials on electronic appliances, bringing across the message that these coffee brews would “turn you on” […]
To encourage people to get active, Saka Natural Mineral Water is giving away hundreds of Saka Gym Kits throughout 2014. Saka Gym Kits One of the UK’s fastest-growing water brands, Saka Natural Mineral Water is building a growing reputation as one of the water brands of choice. As part of their mission to communicate a […]
The New Year is here and after indulging in all the holiday temptations, it’s time to start shedding those pounds. The best way to do it? With a diet that includes key power foods and exercise. Studies show milk can help dieters get leaner. And to get motivated, the California Milk Processor Board (CMPB), the […]
As a new year begins and consumers return to work, many will be looking for an energy kick. But according to new research from Mintel, nearly six in 10 Americans (59%) who are current energy drink or shot users say they worry about the safety of energy drinks and energy shots. However, despite allegations of […]
TBWA\Chiat\Day‘s latest spot for Gatorade broke on Christmas day. http://www.youtube.com/watch?v=sB6AS9bfEx8 Whether you’re a professional or an everyday athlete, “Cadence” celebrates the dedication, persistence and repetition of athletes around the world who all know what it takes to win. Featuring Dwyane Wade, Serena Williams, Derek Jeter and Robert Griffin III, Gatorade celebrates a day-in-the-life of athletes […]
After getting shoppers in Milan to share a cab ride together, Coca-Cola’s latest ‘Happiness’ stunt involved giving out free wrapping paper to shoppers in Belgium. Together with Duval Guillaume, it created billboards that dispensed wrapping paper and installed several of them in shopping malls across the country right before Christmas. Shoppers could help themselves to […]
Coca-Cola is launching a multi-channel brand campaign dubbed “Reasons to Believe”, a push designed to remind consumers there is more good than bad in the world. http://www.youtube.com/watch?v=vPqtwPhrwi0 The new ad campaign centres around a 60-second TV spot, soundtracked by a child choir version of Candi Staton’s 1986 single “You Got the Love”. It shows negative vignettes – […]