X2 All Natural Energy Drink Rebrand Supports Natural Alternative

X2 All Natural Energy Drink Rebrand Supports Natural Alternative

The global energy drinks market size is anticipated to reach USD 84.70 billion by 2026, growing at a compound annual growth rate of 7.3% from 2018 to 2026 according to a new report published by Polaris Market Research. But, although consumers appreciate the boost energy drinks provide, they are concerned about their high sugar content, artificial and […]

Billson’s Launches Craft Gins with Strategy and Design by Cowan London

Billson’s Launches Craft Gins with Strategy and Design by Cowan London

Billson’s brewery today reveals the launch of Billson’s Australian Dry Gin and Billson’s Beechworth Dry Gin, with strategy, brand and packaging design by independent, international design agency Cowan London. The launch not only marks a new direction for one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in a market […]

Princes Rebrand by BrandOpus Delivers in the Moments That Matter

Princes Rebrand by BrandOpus Delivers in the Moments That Matter

Global brand experts BrandOpus, have been working with Princes following a rigorous pitch process to relaunch the brand with a new branding strategy and visual identity. A heritage brand from Liverpool, since 1900, their broad range of canned and ambient products have been a staple in British homes for over 118 years, from fish and […]

Banrock Station’s redesign by WhatCameNext_ launches in Australia

Banrock Station’s redesign by WhatCameNext_ launches in Australia

Sydney based brand agency WhatCameNext_ has refreshed the South Australian winery Banrock Station, showcasing rare flora and fauna from the region to convey its commitment to the environment. The new Banrock Station design heroes the endangered Blue Mallee tree, as well as a number of species from the wetlands, such as the spiny daisy and Murray River […]

Robot Food Give Fuego Spice Co. a Suitably Sizzling Rebrand

Robot Food Give Fuego Spice Co. a Suitably Sizzling Rebrand

California based Fuego Spice Co. asked Robot Food to put flavour over fire and rebrand their Zana and Riza sauces and Hot Hive Honey. Stemming from a self-proclaimed obsession with hot sauce, the people behind Fuego Spice Co. share their love of heat through a subscription service, Fuego Box, dedicated to discovering the most tantalising, […]

Deschutes Brewery Doubles Down on its Brand with New Branding by Perspective: Branding

Deschutes Brewery Doubles Down on its Brand with New Branding by Perspective: Branding

When Gary Fish founded Deschutes Brewery 30 years ago in Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, over 7,000 craft breweries exist nationally. The huge increase in competition, along with concerns of oversaturation and slowing overall consumption trends, has created an inflection point. The category is flooded with craft brewers large […]

BrandOpus Helps Redefine Cobra as the World Beer for All Occasions

BrandOpus Helps Redefine Cobra as the World Beer for All Occasions

Working with ultra-successful beer brand, Cobra, BrandOpus were tasked with building upon their achievements, by widening their appeal to a broader audience, celebrating its versatility. Cobra beer was first created to provide Britain with a premium lager that had a smoothness perfect for drinking with Indian foods. Since its creation in 1989, the brand has […]

Absolut Elyx Unveils Copper-Inspired Redesign by Stranger & Stranger

Absolut Elyx Unveils Copper-Inspired Redesign by Stranger & Stranger

Absolut Elyx celebrates its evolution with the unveiling of a striking new bottle design. The new Absolut Elyx bottle is a symbol of ’emboldened luxury’, providing an even bolder shelf standout that gives a stronger platform for brand storytelling. Brought to life by London-based design agency Stranger & Stranger, the new Absolut Elyx bottle boasts […]

Flipz Gets a Unicorn-Themed Pack Makeover via Anthem!

Flipz Gets a Unicorn-Themed Pack Makeover via Anthem!

Anthem Worldwide, the global creative agency, has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop packaging designs for an exciting new special edition variant for Flipz, the chocolate covered pretzel snack. Building on the unicorn craze that has swept the country, pladis UK&I have responded […]

Buxton Natural Mineral Water Undergoes Major New Relaunch in Spring 2019

Buxton Natural Mineral Water Undergoes Major New Relaunch in Spring 2019

Buxton Natural Mineral Water is undergoing a major brand refresh for the first time in seven years, that will hit shelves this spring. The launch includes exciting new branding and packaging which aims to highlight the brand’s premium positioning, with bottles remaining 100% recyclable and containing 20% recycled plastic. The water is sourced from the […]