Sailor Jerry Spiced Rum Unveils Redesigned Bottle Honouring Tattoo Legend Norman “Sailor Jerry” Collins

Sailor Jerry Spiced Rum Unveils Redesigned Bottle Honouring Tattoo Legend Norman “Sailor Jerry” Collins

Sailor Jerry Spiced Rum, created to honour the Father of American old school tattooing, Norman “Sailor Jerry” Collins, is launching a bold new bottle design with iconography and imagery that further highlight the life and times of Collins, enhancing the rum’s dedication to telling and celebrating his story and building a community of likeminded individuals […]

Voicebox’s New Design for Pacific Foods Celebrates Real Ingredients and Wholesome Food

Voicebox’s New Design for Pacific Foods Celebrates Real Ingredients and Wholesome Food

Packaging Design Firm Voicebox partnered with Pacific Foods, leading producer of organic soups, broths and plant-based beverages, to refresh the brand’s packaging to celebrate the superior quality and holistic simplicity of its products and ingredients. Voicebox’s design brings vitality, freshness and consistency across Pacific Foods’ extensive collection of stocks, broths, soups and eight varieties of […]

Heritage Honey Producer Rice’s Rebrands to Local Hive and Promotes Conservation Efforts

Heritage Honey Producer Rice’s Rebrands to Local Hive and Promotes Conservation Efforts

Most people may not know where their honey comes from or be aware of its many benefits. Colorado-based honey producer Rice’s Honey hopes to change that by changing the name and packaging of its flagship honey brand to ‘Local Hive.’ The brand, a leading producer of raw and unfiltered honey since 1924, is also featuring a new label […]

Tanqueray Rangpur Gets Refreshed Look As It Launches Into New Markets

Tanqueray Rangpur Gets Refreshed Look As It Launches Into New Markets

Diageo’s gin brand Tanqueray, has unveiled a new look for Tanqueray Rangpur alongside the news that it’s extending its distribution into new markets. Named after an exotic lime which originated from India, Tanqueray Rangpur is a light, easy-drinking gin with a juicy citrus taste, making it the perfect gin for the summer. Since it first […]

A New Look and a New Product Launch to Celebrate 10 Years of Bannisters Yorkshire Family Farm

A New Look and a New Product Launch to Celebrate 10 Years of Bannisters Yorkshire Family Farm

To celebrate 10 years of baking success, Bannisters Farm have given themselves a make-over with a stylish, contemporary but somehow reassuringly traditional new-look to entice more busy people to venture into the freezer aisle and try their range of pre-baked frozen jacket potatoes and skins. The illustrative design reflects the family’s down-to-earth ethos and love […]

Voicebox Gives SeaPak a ‘Chillaxing’ New Look

Voicebox Gives SeaPak a ‘Chillaxing’ New Look

Voicebox Creative, an established branding and packaging design agency, revealed its new packaging design for SeaPak Shrimp & Seafood Company, one of the US’ leading retail brand in the frozen specialty seafood category. SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of allowing busy […]

Edinburgh Gin Unveils New Look for Valentine’s Limited-Edition

Edinburgh Gin Unveils New Look for Valentine’s Limited-Edition

Edinburgh Gin – Scotland’s pioneering gin distillery at the forefront of contemporary gin making – reveals a new look for its limited-edition Valentine’s Gin. The Edinburgh Valentine’s Gin is presented in the new art deco bespoke bottle design, bringing it in line with the core range and popular fruit gin liqueurs. The bottles feature the […]

Castello Creates a Sensation in the Cheese Aisle with New Packaging Design by Bulletproof

Castello Creates a Sensation in the Cheese Aisle with New Packaging Design by Bulletproof

Arla Foods has teamed up with the London office of strategic brand design agency Bulletproof to create a contemporary new packaging design for global cheese brand Castello. Bulletproof was appointed to the project in 2016 without a pitch. Castello’s commitment to creative cheesemaking with techniques and ingredients from around the world, had led to its […]

Stoli Vodka Unveils Innovative New Design for Super-Premium Stoli Gold

Stoli Vodka Unveils Innovative New Design for Super-Premium Stoli Gold

Stoli Vodka, the original premium vodka, announced an update to its super-premium offering, Stoli Gold. First conceived as Stoli Cristal in 1989 to add a new dimension to the category, the expression name was changed a decade later as a nod to its final filtration stage through coils of gold thread. Stoli Gold’s redesign includes the bottle, label and production […]

Edinburgh Gin Unveils New Look for Bestselling Fruit Gin Liqueur

Edinburgh Gin Unveils New Look for Bestselling Fruit Gin Liqueur

Edinburgh Gin’s popular fruit gin liqueurs are to move into a new bespoke bottle design, the same as the distiller’s iconic core range. Hand-blown by artisan glassmakers in Italy, the bottles feature an embossed Edinburgh Gin logo and captivating illustrations of signature ingredients including Perthshire raspberries and Madagascan vanilla. The move to the new design […]

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