Stoli Vodka Unveils Innovative New Design for Super-Premium Stoli Gold

Stoli Vodka Unveils Innovative New Design for Super-Premium Stoli Gold

Stoli Vodka, the original premium vodka, announced an update to its super-premium offering, Stoli Gold. First conceived as Stoli Cristal in 1989 to add a new dimension to the category, the expression name was changed a decade later as a nod to its final filtration stage through coils of gold thread. Stoli Gold’s redesign includes the bottle, label and production […]

Edinburgh Gin Unveils New Look for Bestselling Fruit Gin Liqueur

Edinburgh Gin Unveils New Look for Bestselling Fruit Gin Liqueur

Edinburgh Gin’s popular fruit gin liqueurs are to move into a new bespoke bottle design, the same as the distiller’s iconic core range. Hand-blown by artisan glassmakers in Italy, the bottles feature an embossed Edinburgh Gin logo and captivating illustrations of signature ingredients including Perthshire raspberries and Madagascan vanilla. The move to the new design […]

Safari Sundays Rebrands Amagansett Sea Salt

Safari Sundays Rebrands Amagansett Sea Salt

Safari Sundays has rebranded Amagansett Sea Salt, including brand story, messaging, logo design, packaging design, and new product formulation. As the salt of choice for Eleven Madison Park, Amagansett Sea Salt is no ordinary salt; hand harvested and sun-dried in small batches, it is the direct result of one man’s commitment to harnessing nature at […]

Taylors of Harrogate Opens the Door to a World of Extraordinary Flavour with Major Rebrand

Taylors of Harrogate Opens the Door to a World of Extraordinary Flavour with Major Rebrand

Taylors of Harrogate has unveiled a full rebrand to bring to life its focus on ‘extraordinary flavour’. The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and vibrant new packaging designs across its tea and coffee ranges. The rebrand will see Taylors’ range of tea and coffee […]

bluemarlin Creates a Distinctive and ‘Characterful’ Design for Portuguese Grocer Continente

bluemarlin Creates a Distinctive and ‘Characterful’ Design for Portuguese Grocer Continente

Continente is a beloved and trusted brand with over 250 supermarkets in Portugal. Although recognised for its value, superior quality and excellent in-store experience, the brand wanted to create a stronger emotional connection with its consumers. Boasting a portfolio of more than 4,000 SKUs across a multitude of different categories, there was also an opportunity […]

Carlsberg Black Gold Pilsner is Back in Black as Part of Kontrapunkt’s Redesign

Carlsberg Black Gold Pilsner is Back in Black as Part of Kontrapunkt’s Redesign

Denmark-based studio Kontrapunkt has redesigned the packaging for Carlsberg’s Black Gold pilsner. The new packaging nods to the brand’s historic Black Gold bottles, with more saturated black and golden colours than the previous design. Kontrapunkt has also added a black top cap to the packaging to help the beer stand out on the shelves. “From the […]

Robot Food Help Saxa Shake up the Salt Category with a Big, Tasty Rebrand

Robot Food Help Saxa Shake up the Salt Category with a Big, Tasty Rebrand

To many UK households, Saxa is salt. It has been around since 1907 and is one of the UK’s better known heritage brands. Premier Foods asked Robot Food to reinvigorate this trusted brand with a stronger, fresher purpose, contemporary appeal and to give it pride of place again in UK kitchens. The rebrand would include […]

Peloponnese Relaunches with Revitalised Visual Identity to Appeal to a New Generation of Taste Adventurers

Peloponnese Relaunches with Revitalised Visual Identity to Appeal to a New Generation of Taste Adventurers

Speciality Mediterranean food brand, Peloponnese is set to relaunch its entire portfolio of products with refreshed packaging graphics and a new visual identity aimed to establish the brand as leader in its category and appeal to a new generation of consumers looking for culinary adventure. The New York office of international brand and packaging design […]

Webb deVlam’s VeeTee Brand Refresh Gives Plenty of Food for Thought

Webb deVlam’s VeeTee Brand Refresh Gives Plenty of Food for Thought

Strategic brand design agency Webb deVlam unveils a fresh new brand identity for leading rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the pre-cooked sector (and 30 years as the UK’s leading independent rice brand), it was decided that […]

Hoegaarden’s New Global Pack Design Hits the UK

Hoegaarden’s New Global Pack Design Hits the UK

Hoegaarden, the original Belgian wheat beer, has rolled out refreshed packaging across the on-trade and off-trade in the UK. With its natural ingredients and a nod to its Belgium heritage, the new design features the style’s trademark unique ingredients (wheat, orange peel and coriander seed) in botanical illustrations. The new packaging brings a more modern […]

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