Heineken, the official beer sponsor of the Tribeca Film Festival, announces #15secondpremiere, a social call-to-action that challenges people to get outside their comfort zone at TFF. From now until 11:59pm EST on Friday, March 7th, Heineken is accepting film pitches via Twitter and will select one to produce as an epic 15-second short to premiere […]
http://www.youtube.com/watch?v=OCXr7ECpGQg As an official partner of the 86th Academy Awards, Pepsi will make Oscar night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled “Mini Hollywood,” starring 1996 Best Supporting Actor Oscar winner Cuba Gooding Jr. The creative will debut on Sunday, March 2 […]
As an official sponsor of the 2014 Academy Awards, Pepsi announced it is giving guests of selected Regal Hollywood Theatres the exclusive chance to “Sip Like a Star” and be part of Hollywood’s biggest night. Running from Friday, Jan. 17 through Friday, Feb. 14, moviegoers can purchase any Pepsi fountain beverage, including Diet Pepsi, Mountain […]
Subway has teamed with Lionsgate ahead of the UK release of The Hunger Games: Catching Fire to launch its fiery range of Jalapeno Melts. The media campaign launches on 6 November with 30-second and 10-second TV spots across all major terrestrial and digital channels and cinema activity kicking off from 15 November. The partnership will […]
The quest for Middle-earth inspired adventure begins at Denny’s, as America’s Diner celebrates the long-awaited release of “The Hobbit: The Desolation of Smaug,” a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). A bold new menu features seven authentic dishes inspired by “The Hobbit” films and a bounty of exclusive movie content available only […]
Bombay Sapphire, the world’s fastest-growing major gin brand by volume and value1, in association with Tribeca Film Festival, announced the four winners of the Bombay Sapphire Imagination Series: Film competition. The competition offers budding filmmakers the chance to realise their own short film, using their imagination to interpret a short film script created by Academy […]
Ron Burgundy isn’t the only one who loves scotch. In honor of the upcoming movie “Anchorman 2: The Legend Continue,” Ben & Jerry’s ice cream has unveiled a dessert themed around Will Ferrell’s titular character’s drink of choice. The limited-edition Ron Burgundy’s Scotchy Scotch Scotch is devoid of actual alcohol, but is is a mix of […]
Renting a movie goes well with getting a takeout pizza. In partnership with video rental stores, Domino’s Pizza—together with the help of agency Brazil-based Artplan—created a DVD that releases the smell of a pizza and changes to look like a pizza, when the disc ‘heats up’ in the DVD player. Various titles were stamped with […]
Until now, the will of the Force has sought to bring balance to the universe, and with Pringles in the picture, the Force has a new mission – to deliver snackable fun. As part of the Pringles and Star Wars “The Force For Fun” promotion, more than a thousand fan-generated video ideas were crowdsourced through […]
Ruffles potato chips, one of the flagship brands from PepsiCo’s Frito-Lay division, is about to unveil a new cast of characters. Enter Ruff McThickridge and his closest buds, Bo Dato, Mora Crunchy and the Bomb-Defusing Sloth, a group of self-described hotshots sure to make any 1970s action movie hero proud. The gang headlines the Ruffles […]