Campari, the iconic Italian aperitif, announces the return of Campari Red Diaries 2019 with Entering Red; a short movie featuring a Hollywood actress in the lead and award-winning talent at the director’s chair. Fuelled with mystery and romance, viewers are taken on an unexpected journey of discovery into the world of Campari as “every […]
While the “Halloween” reboot is dominating at the box office, another Halloween-themed movie hit theatres in October, with a cast including Mark Hamill. But instead of coming from a major studio, it comes from King’s Hawaiian. The privately-held maker of rolls and Hawaiian-inspired barbecue sauces began thinking about new shopper marketing ideas nearly four […]
With the premiere of Steven Spielberg’s much-anticipated blockbuster film, Ready Player One, debuting on March 26, all eyes in the film world were on the action-adventure film, and that includes burger chain Carl’s Jr. To celebrate the film and its acclaimed director, the fast-food restaurant and agency partners 72andSunny, thought it would be fun to […]
V Energy‘s “massive hit that improves you a bit” campaign has received the Hollywood treatment via TKT Sydney, with the latest iteration of the Aussie campaign starring Marvel’s anti-hero Deadpool. The new campaign kicks off today in partnership with 20th Century Fox for the launch of Deadpool 2. The partnership builds on V Energy and […]
Lucozade Energy is partnering with the new Tomb Raider film, released by Warner Brothers in March, for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats Everything” creative idea for the brand, highlighting that having the right energy can help you overcome any situation. […]
Having amassed US$11.6 million when it first opened in Germany, Stephen King’s It is now the most successful horror movie ever screened in the country. Burger King Germany has jumped on the It bandwagon, likening ‘Pennywise’ to another famous red-headed clown. In a comedic campaign conceptualised by agency Grabarz and Partner, Burger King’s ‘Never Trust A Clown’ shows the fast food chain hijacking […]
As part of its partnership with Sony Pictures Animation’s upcoming film The Emoji Movie, Kerry Foods is set to hit screens with a new 10 second creative across its Yollies brand on kids TV channels, cinema, digital and video on demand. Driving interest in the category and for the Yollies brand, the TV campaign will […]
Stoli Vodka has partnered with Universal to be the drink of choice for its James Bond-like femme fatale, Charlize Theron’s Atomic Blonde. While Bond’s touted many alcohol brands, in particular his ‘shaken, not stirred’ vodka Martini, Atomic Blonde will gain prominence as the tipple of choice for the secret agent, underlining how versatile the drink is in cocktails. […]
Oscar-nominated film director Guillermo del Toro, has brought his imaginative art to an unlikely canvas, an intricately elaborate, limited-edition release from Patrón tequila. This partnership marks one of the first collaborations in which del Toro has engaged outside of the entertainment industry, and among a handful of partnerships carefully selected by Patrón over its long […]
Pereira & O’Dell worked with The Lift on a hoax campaign for Coca-Cola Mexico owned bottled water brand Ciel, to create anticipation over a fake movie starring Karla Souza titled “An Evil Thirst”. A Teaser Trailer was released on March 22 along with the launch of a fake movie site, which contained the teaser trailer and […]