Warburtons Celebrates 140 Years in 140 Emojis

Warburtons Celebrates 140 Years in 140 Emojis

Warburtons launches its latest social media campaign, ‘#140Years’, which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character feature in order to celebrate the history of Britain’s favourite bakery brand – adding a fun and rewarding element to the extensive online conversation that […]

These KitKat Billboards Will Give You a Massage

These KitKat Billboards Will Give You a Massage

Candy brand KitKat is well-known for encouraging people to “have a break,” and these fun billboards really push the idea: they give massages. In Bogota, Colombia, J. Walter Thompson and Mindshare created bus shelters that served as “mini massage parlors.” When passersby leaned against them, they would activate motors inside the billboards that would give […]

Britain’s Beer Alliance’s New Outdoor Ads Poke Fun At Street Food

Britain’s Beer Alliance’s New Outdoor Ads Poke Fun At Street Food

Britain’s Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million ‘there’s a beer for that’ campaign. Devised by creative agency SapientNitro, the ads are aimed at reigniting Britain’s love for beer and highlighting the drink’s versatility with various foods, even […]

Lipton Hits the Peach on Transit With the Help of TorchMedia

Lipton Hits the Peach on Transit With the Help of TorchMedia

Showcasing the first for consumer brand Lipton, TorchMedia has executed an Out-Of-Home campaign dressing trains on the eastern seaboard of Australia. The campaign suggests consumers ‘Taste the Brightside’ of the Peach variant of Lipton Ice Tea. The campaign will run throughout February and uses a creative to complement the tail end of the summer season. […]