Carefully cropped photos of Serena Williams, Brooks Koepka, Alex Morgan, Nneka Ogwumike and Anthony Davis reveal that Joy Has Always Been The Ultimate Trophy
Michelob Ultra Reframes What A Trophy Truly Is
“Michelob Origins” is the new line of ‘dry-fun’ T-shirts where the brand seeks to challenge preconceptions of well-being, and balance the scale between fit and fun.
Michelob Ultra And GUT Mexico City Launch New Sportswear Line, A First For The Brand
Spotify is partnering with AB InBev and Dentsu Aegis Network to create its first global dynamic audio campaign in support of low-calorie beer brand Michelob Ultra. The Michelob Marathon seeks to capitalise on growing consumer appetite for healthy alternatives among those seeking to balance care of their bodies with an active social life. To do so personalised content will […]
Michelob Ultra Pure Gold is unveiling a new ad during the Oscars pre-show. Inspired by the fitness trend known as Animal Flow, the cinematic-style spot – ‘Call From Nature’ – documents a group of urbanites as they escape their everyday routines and return to a natural place where they can enjoy beer in its pure, […]
Michelob ULTRA unveiled its new Super Bowl commercial, reinforcing that while there’s an abundance of artificial in the world, your beer is one thing that shouldn’t be. With no artificial flavours or colours and only 95 calories and 2.6 carbs, Michelob ULTRA believes being human is about being fit and fun. In the :30 commercial […]
Michelob ULTRA, the fastest growing beer brand in the US, unveiled the ULTRA Caddie bag, a premium and unexpected innovation for golf fans. This first of its kind prototype includes everything needed for the optimal 19th hole experience – from a keg filled with Michelob ULTRA to speakers and more – and is now available […]
Michelob ULTRA, the fastest growing beer brand in the U.S., is celebrating Father’s Day by bringing back its #ULTRADAD campaign for a second year. In 2018, the brand is celebrating not only biological fathers but all father figures by recognising the special role that coaches, mentors and step-fathers play in people’s lives with ‘Dear […]
Michelob ULTRA unveiled the newest innovation to join the ULTRA family – Michelob ULTRA Pure Gold. Michelob ULTRA Pure Gold is made with organic grains and offers a pure, refreshing taste with only 85 calories and 2.5 carbs. Like Michelob ULTRA, the new brew will be free from artificial colours and flavourings. The brand’s sustainable […]
Michelob ULTRA – the fastest growing beer brand in the U.S. – unveiled a new 30-second Super Bowl commercial starring actor Chris Pratt. Titled “The Perfect Fit,” the spot chronicles Pratt’s journey to prepare for his first ever TV commercial – and it just so happens to be for Super Bowl LII. Together with Michelob […]
Michelob ULTRA, the fastest growing beer brand in the US, unveiled a new 30-second commercial, titled “Our Bar,” that will debut during Super Bowl LI. The spot, developed by FCB Chicago, features real fitness enthusiasts – not actors – doing what they do day-in and day-out: going through a tough workout together and sharing cold […]