IAMS has long celebrated what makes each dog unique, which is why the brand has now launched a new campaign, as part of their IAMS Who I Am brand platform, challenging dog shows where traditional pet beauty standards are more often celebrated. The campaign launched last weekend in New York City featuring user-generated content of […]
MullenLowe London has launched a new campaign entitled ‘A Little Bit Fancy’ for Choco Leibniz, a range of biscuits from international sweet biscuit manufacturer, Bahlsen. The humorous spot highlights the perceived poshness of Bahlsen biscuits and in particular Choco Leibniz. It features a series of people slowly becoming posher while eating Choco Leibniz. The light-hearted […]
M&M’s has launched a new Amazon Alexa skill, ‘Red Recommends’, to help viewers navigate options across various streaming services, marking the first voice activation marketing campaign for Mars Wrigley Confectionery UK. Red Recommends will invite users to chat with the M&M’s Red ‘spokescandy’ as he guides them through the selection of content available. Users simply […]
Extra Gum has launched Extra Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube in to a digital support stage. The campaign was created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent, music strategy and content, MediaCom, […]
Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a […]
Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity for a more fulfilling life. Passersby will be able to pick up a chocolate bar from the installation in Westfield London on 15 June. The “#choosepleasure” activation is part of a wider campaign, “30 days […]
Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand […]
Innocent Drinks is trialing a fresh digital out-of-home (DOOH) programmatic buying method that will allow it to target audiences based on geo-location data. The UK brand is the first to use the automated trading desk technology that has been developed by its media planning agency, MediaCom. The campaign will light up DOOH screens in cities […]
Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public. The ‘Wait training’ campaign launched October 14 and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying. The fitness instructor led […]
DrinkWise, Clemenger BBDO Melbourne and Mediacom have launched ‘How to Date Properly’, a cheeky addition to their How to Drink Properly campaign. Aimed at encouraging young Australians to date classy by drinking classy, these important tips target young people as they negotiate the dating scene. The campaign is another phase of the highly successful How […]