McDonald’s saw the sign. The Golden Arches dropped its next brand spot for the refresh of it longstanding “I’m lovin’ it” platform, a 60-second TV commercial that focuses on the signs outside McDonald’s restaurants and the messages on the marquee. While they often advertise a new product or promotion, this ad will focus on the […]
McDonald’s is starting off the new year with new takeout bags that seem to offer customers a choice: Blare to the world that you’re lovin’ it, or hide your McIndulgence altogether. The fast food giant started rolling out the new bags last month as part of a new marketing campaign that also includes commercials and […]
McDonald’s has updated its famous “I’m lovin it” marketing strategy to spark what it claims is the customer-centric “brand transformation” needed to plaster haemorrhaging sales. People can expect to see more upbeat ads from the beleaguered restaurant moving forward in what is a calculated gamble to wrestle the brand from the negativity surrounding it. McDonald’s […]
The McDonald’s McRib will return on 31 December, the fast food chain confirmed. Burger lovers have long been mystified by the elusive McRib, which tends to make intermittent appearances on the McDonald’s menu in the UK and US. The McRib is a barbecue sauce-infused pork sandwich that reportedly first arrived in 1981, only to disappear […]
Back in April when Ronald McDonald unveiled his new image, he vowed to play a greater role in the McDonald’s social media channels. Now the clown is living up to his promise—he made his debut on Instagram in October, and has been posting pictures of his antics, which include dancing with strangers and taking selfies. […]
McDonald’s is to offer more personalisation across its menu to stem sales decline and to better compete with restaurants that let consumers pick and choose their ingredients. The fast food giant will enable customers to build their own burgers from touch screens in selected restaurants across the US, where the service is being trialled. “Create […]
Post by McDonald’s. McDonald’s USA is making nutrition choices fun and easy for families with the introduction of its fresh, whole fruit side option in kids’ meals — Cuties California Clementines. Starting in December at participating restaurants nationwide, kid-sized Sun Pacific Cuties will join McDonald’s lineup of Happy Meal and Mighty Kids Meal side choices […]
http://youtu.be/DZs4BMc1CBw Do your friends steal your French fries when you’re not looking? To help prevent these unwanted ‘thefts’ from occuring, McDonald’s Canada has developed a “security system” to protect your fries. Called the ‘Fry Defender’, it is part of McDonald’s Canada’s new app. It uses “cutting edge motion detector technology” to alert you when someone […]
McDonald’s announced that it will open restaurants in Kazakhstan in 2015, in conjunction with a local developmental licensee, Kairat Boranbayev. Kazakhstan is McDonald’s 120th global market and the 39th market that will be managed as a part of McDonald’s Europe. “Kazakhstan offers much development and growth potential, and our agreement with Kairat will enable us to […]
McDonald’s is set to unveil new slogan Lovin’ Beats Hatin’ in a 2015 ad campaign that will see a 60 second spot during the Super Bowl, it has been suggested. The Wall Street Journal has cited sources close to McDonald’s for the launch of the new slogan, which it is believed will not replace I’m […]