Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

 Any lucid American knows the place to get a Whopper is Burger King. But the fast food chain is back to gleefully trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a steep discount on BK’s own iconic burgers. From December 4 to 12, the Burger […]

Precious Moments are Celebrated with Relatable Stories for UberEATS and McDonald’s

Precious Moments are Celebrated with Relatable Stories for UberEATS and McDonald’s

 To promote its relationship with UberEATS, McDonald’s releases two new 60-second spots which take a look at the real reasons we end up getting take out. Created by Leo Burnett London and directed by Tony Barry at Knucklehead, ‘Passing Ships’ and ‘Play Date’ subvert the fast food advertising genre to feature two very real-life, […]

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence. The campaign shows that, over the past […]

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s in France is promoting its drive-through experience as a happy place, no matter what each driver’s day has thrown at them. The new campaign by TBWA\Paris is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes. The simple-yet-effective illustrations […]

DDB Paris’ Campaign for McDonald’s Monopoly Says Goodbye to Sore Losers

DDB Paris’ Campaign for McDonald’s Monopoly Says Goodbye to Sore Losers

The Everyone’s-a-Winner Monopoly game is back at McDonald’s. It’s a great game because, as the name suggests, every player wins each time. Which is good if you’re one of those types known as sore losers. OK, so now you’re frowning as you read this press release, thinking hard: “Me? A sore loser? Never!” Right, for […]

McDonald’s Launches a Christmas Latte Inspired by Millionaire’s Shortbread

McDonald’s Launches a Christmas Latte Inspired by Millionaire’s Shortbread

We’re used to a gingerbread latte this time of year but McDonald’s have thought of a new festive flavour for the UK market. The American fast food company has launched the Millionaire’s latte – a large shot of espresso blended with steamed milk, a caramel biscuit flavour syrup, topped with a swirl of chocolate cream […]

McDonald’s is Advertising Burgers in CS:GO Slang in Denmark

McDonald’s is Advertising Burgers in CS:GO Slang in Denmark

McDonald’s is running advertisements in Denmark based around Counter-Strike: Global Offensive, with a Mac Jr meal deemed a ‘full buy’, which seems reasonable. Redditor Kakipls posted a photo of four McDonald’s advertising hoardings, seemingly in Fields Shopping Centre, Copenhagen, to judge by the branding. Besides the full buy, a quarter pounder is an eco round, […]

Nord DDB’s New Billboard for McDonald’s Visualises Dyslexia to Help Raise Awareness

Nord DDB’s New Billboard for McDonald’s Visualises Dyslexia to Help Raise Awareness

 Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to the […]

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