McDonald’s have been named The YouTube FAB Brand / Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive nine nominations across the various categories. The world’s largest restaurant chain, who last won this title in 2013, will be handed the award […]
McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various […]
Got a sweet tooth for Nutella? Instead of expressing your love for the hazelnut chocolate spread by bathing in whole tub of it, why not book a flight to Italy for McDonald’s latest offering of Sweety Con Nutella? Before you freak out at the thought of a beef patty slathered in chocolate, the burger contains no […]
McDonald’s have unveiled a new campaign to highlight the fact that they only use the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms for their McCafé brand. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. The campaign was […]
A McDonald’s ad in Taiwan that features a young man coming out to his father as gay has gone viral. The ad by Leo Burnett Taiwan, opens with a father and son sitting in silence in McCafé. The tense young man has written a note on his cup: “I like guys.” The father stands up […]
Vancouver-based agency Cossette has come up with an idea where McDonald’s McCafé billboard would double as a snow report. By modifying the height of the whipped cream or foam peaks on top of the featured McCafé beverages, McDonald’s Canada provides skiers and snowboarders travelling to Whistler, British Columbia with the latest weather-related news.
McDonald’s USA and The Kraft Heinz Company have launched a new campaign for McCafé packaged coffee showing the ‘world’s best mum’ at her best. With her favorite mug full of McCafé coffee, mum can take on just about anything. And with the perfectly balanced blend, that’s not too strong and never weak, it’s something she […]
McDonald’s, OMD UK, The Outfit and Channel 4 have launched a first-of-its-kind partnership to promote the full range of McCafé beverages. A brand new contextual TV advertising campaign will feature real people enjoying their favourite McCafé beverage, whilst talking about some of the most significant TV moments across Channel 4 as they happen. Launching on […]
McDonald’s announced a second national Free Coffee Event, an opportunity for even more coffee lovers to enjoy a freshly brewed, rich and smooth tasting McCafe coffee. From Sept. 16 to 29, guests can get a free small McCafe coffee during breakfast hours at participating McDonald’s restaurants throughout the Philadelphia region. This event builds on McDonald’s […]
McDonald’s will give away coffee at breakfast for the first time, the company announced on March 28 – one day after Taco Bell began a massive marketing campaign for its new breakfast menu, which took a shot at the fast food giants. In retaliation, the home of the Golden Arches revealed a photo of its […]