McDonald’s Launches a Christmas Latte Inspired by Millionaire’s Shortbread

McDonald’s Launches a Christmas Latte Inspired by Millionaire’s Shortbread

We’re used to a gingerbread latte this time of year but McDonald’s have thought of a new festive flavour for the UK market. The American fast food company has launched the Millionaire’s latte – a large shot of espresso blended with steamed milk, a caramel biscuit flavour syrup, topped with a swirl of chocolate cream […]

McDonald’s Gets to the Bottom of the Flat White Mystery in New Spot

McDonald’s Gets to the Bottom of the Flat White Mystery in New Spot

Would-be coffee drinkers come up against the pretentious coffee market in Leo Burnett London’s new campaign for McDonald’s McCafé, introducing the latest addition to the menu – the Flat White. Following on from McCafé’s brand relaunch last year, this new Flat White campaign is a continuation of the strategy of poking fun at the category. […]

McDonald’s Teams with Snapchat to Give Your Bitmoji a McCafé Pick-Me-Up

McDonald’s Teams with Snapchat to Give Your Bitmoji a McCafé Pick-Me-Up

Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee. Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a […]

Leo Burnett India Brings the Premium Coffee Chain McCafé to Life with a New Digital Campaign

Leo Burnett India Brings the Premium Coffee Chain McCafé to Life with a New Digital Campaign

McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or […]

DDB Hong Kong and McDonald’s Dares Customers to Brew their Own #GreatCoffeeEveryDay

DDB Hong Kong and McDonald’s Dares Customers to Brew their Own #GreatCoffeeEveryDay

Following the introduction of its enticing new Cocoa Tazza brew, McDonald’s is back with a social experiment that takes customers on a journey inside each cup of specially brewed McCafé coffee. In May 2017, award-winning creative agency DDB Group Hong Kong introduced McCafé’s Cocoa Tazza brew, a special blend of coffee beans from the world’s […]

McDonald’s win the YouTube FAB Brand / Marketer of The Year Award at The 19th FAB Awards

McDonald’s win the YouTube FAB Brand / Marketer of The Year Award at The 19th FAB Awards

McDonald’s have been named The YouTube FAB Brand / Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive nine nominations across the various categories. The world’s largest restaurant chain, who last won this title in 2013, will be handed the award […]

McDonald’s Spoofs Hipster Coffee Culture in New McCafé Campaign

McDonald’s Spoofs Hipster Coffee Culture in New McCafé Campaign

McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various […]

McDonald’s Italy Serves Up Nutella Burger

McDonald’s Italy Serves Up Nutella Burger

Got a sweet tooth for Nutella? Instead of expressing your love for the hazelnut chocolate spread by bathing in whole tub of it, why not book a flight to Italy for McDonald’s latest offering of Sweety Con Nutella? Before you freak out at the thought of a beef patty slathered in chocolate, the burger contains no […]