McDonald’s Canada and Cossette Celebrated Canadian Love of Fries by Taking Fry Fandom to New Heights

McDonald’s Canada and Cossette Celebrated Canadian Love of Fries by Taking Fry Fandom to New Heights

Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker that […]

Soulsight Brews up Authenticity, Vibrancy and Sol for MillerCoors

Soulsight Brews up Authenticity, Vibrancy and Sol for MillerCoors

With the hot summer months in full swing, beer lovers are reaching for their favourite cold brews to beat the heat. But as consumers venture down their grocer’s beer aisle, they are met with an onslaught of brands vying for attention in a sea of packaging. When MillerCoors recently relaunched the Mexican import brand Sol, […]

Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

 Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]

BACARDÍ x Major Lazer Debut Music Liberates Music for the Second Year Running

BACARDÍ x Major Lazer Debut Music Liberates Music for the Second Year Running

As an extension of the brand’s “Do What Moves You” campaign, BACARDÍ and Major Lazer are once again supporting musicians with the continuation of Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world. Starting August 14, artists from the US, Puerto Rico and the Bahamas […]

Wonder Bees to the Rescue: BrandOpus Create New Kids Range for Rowse

Wonder Bees to the Rescue: BrandOpus Create New Kids Range for Rowse

Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for […]

Carlsberg Enlists Six Brits to Build the World’s First Waterfall-Powered Pub

Carlsberg Enlists Six Brits to Build the World’s First Waterfall-Powered Pub

 In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’. With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the […]

KFC Romania Confronts Social Media Addiction in Web Series ‘SOCIAL ME’

KFC Romania Confronts Social Media Addiction in Web Series ‘SOCIAL ME’

KFC Romania and McCann Romania are tackling the subject of social media addiction in a new short web series, Social Me. Social Me is an online series about a Romanian character inspired by the authentic online behaviours of the selfie generation: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant […]

Kellogg’s New Campaign Encourages More Family Time on Mothers’ Day in Thailand

Kellogg’s New Campaign Encourages More Family Time on Mothers’ Day in Thailand

 Kellogg’s Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids’ appreciation for them, for Mothers’ Day in Thailand on Sunday 12th August. The video, by J. Walter Thompson Singapore, has already garnered some 1.3 million Facebook views via the Kellogg’s Thailand page and KOL’s. Based on research conducted by Kellogg’s, […]

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