McDonald’s Once Again Poke Fun at the World of Coffee in New McCafé Campaign by Leo Burnett London

McDonald’s Once Again Poke Fun at the World of Coffee in New McCafé Campaign by Leo Burnett London

Building on the success of its Great tasting coffee, simple campaign over the last two years, McDonald’s have launched a new integrated campaign called ‘We could’ aimed at driving the quality credentials of its McCafé coffee in a simple and pragmatic way. The campaign kicks off with a TV advert airing on 18th March and will be supported […]

McDonald’s Gets to the Bottom of the Flat White Mystery in New Spot

McDonald’s Gets to the Bottom of the Flat White Mystery in New Spot

Would-be coffee drinkers come up against the pretentious coffee market in Leo Burnett London’s new campaign for McDonald’s McCafé, introducing the latest addition to the menu – the Flat White. Following on from McCafé’s brand relaunch last year, this new Flat White campaign is a continuation of the strategy of poking fun at the category. […]