Heinz Innovates with Ad Printed on Bacon to Launch its New Ketchup Flavour in Brazil

Heinz Innovates with Ad Printed on Bacon to Launch its New Ketchup Flavour in Brazil

Heinz is launching in Brazil its Caramelised Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and the Kraft Heinz Company decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and […]

Bulletproof gives Oscar Mayer Hot Dogs the Seal of Approval with Revitalised Packaging Design

Bulletproof gives Oscar Mayer Hot Dogs the Seal of Approval with Revitalised Packaging Design

The Kraft Heinz Company has partnered with the New York office of strategic brand and packaging design agency Bulletproof to refresh the packaging design for Oscar Mayer Hot Dogs to coincide with the exciting recipe changes to its entire line of products. The agency was appointed to the project in August 2016. With growing consumer […]

Kraft Has Kept its Preservative-Free Mac & Cheese a Secret – Until Now

Kraft Has Kept its Preservative-Free Mac & Cheese a Secret – Until Now

Kraft is one of the many brands that has jumped on the ‘artificial-free’ bandwagon over the past year to try and appeal to increasingly health-conscious consumers, but the brand has taken a decidedly unique approach to marketing its newly natural macaroni & cheese. In April 2015, Kraft announced that its mac & cheese would be made […]

Leo Burnett Chicago & McCafé Celebrate the World’s Best Mum in New Ad

Leo Burnett Chicago & McCafé Celebrate the World’s Best Mum in New Ad

McDonald’s USA and The Kraft Heinz Company have launched a new campaign for McCafé packaged coffee showing the ‘world’s best mum’ at her best. With her favorite mug full of McCafé coffee, mum can take on just about anything. And with the perfectly balanced blend, that’s not too strong and never weak, it’s something she […]

Honey Maid, Hershey’s & Jet-Puffed Celebrate a Summer Classic in New Video

Honey Maid, Hershey’s & Jet-Puffed Celebrate a Summer Classic in New Video

In advance of National S’mores Day on August 10 in the US, the makers of Honey Maid, Hershey’s and Jet-Puffed launched a new video, “#ShareSmore – First S’more,” celebrating summer’s most iconic snack. While many people only associate s’mores with an open campfire, these three classic brands have teamed up to remind everyone that a […]