Kool-Aid Crashes Snapchat, Giphy to Target Teens in Campaign by Mcgarrybowen

Kool-Aid Crashes Snapchat, Giphy to Target Teens in Campaign by Mcgarrybowen

 Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]

Kool-Aid Launches Expansive Brand Campaign

Kool-Aid Launches Expansive Brand Campaign

Kool-Aid, the iconic refreshment beverage that has stood for fun and flavor for generations, unveiled a comprehensive brand campaign called “Smile. It’s Kool-Aid,” which introduces a new look and feel for the brand and a makeover for its famous spokespitcher, Kool-Aid Man, all timed to the product launch of Kool-Aid Liquid Drink Mix. Kool-Aid Man, […]