Yushoi, the Japanese-inspired brand of ‘better for you’ oven baked pea snacks, has been given an exciting new brand and packaging design by Elmwood, the world’s most effective brand design consultancy. Elmwood was briefed to update the brand and how it is expressed on packaging. It follows a branding exercise which saw Yushoi adopting a new positioning: ‘multi-dimensional, high-intensity food […]
Health drink brand Yakult is on a mission to teach common Japanese phrases to the public with a vending machine that rewards quick learners with a free bottle of ‘good bacteria’. In the UK, the company is looking to hit home its Japanese heritage by teaching members of the public Nippon, baited with the allure of a […]
Brand and design experts, Parker Williams, part of Sun Branding Solutions, has created the packaging and in-store communications for new Japanese and Korean fusion bakery SOBORO. The brainchild of the Wasabi eatery chain creator, Dong Hyum Kim, Soboro is a new Asian bakery in Cambridge, offering specialty teas and coffees alongside freshly baked bread, Asian […]
Benihana celebrated its 50th anniversary. Starting as a small, four-table restaurant on New York’s West 56th Street in 1964, Benihana quickly paved the way for mainstream Japanese food in America. Today, Benihana Inc., the nation’s leading operator of Japanese theme and sushi restaurants, operates 78 restaurants in the United States, Latin America and the Caribbean. Fifty […]
Typically, take-away sushi is packed in uninspiring plastic boxes—as a wonderful exception to the rule, Singapore-based agency Kinetic has created a refreshing and colorful packaging for “Maki-San”, the city’s “first ever fully customizable sushi store”. At this innovative restaurant, customers would be able to choose exactly what goes into their Japanese rice rolls—to reflect this […]
New modern Japanese restaurant Choto Matte is set to open in London this autumn, with branding by Farrow, interiors by Andy Martin Architects and graphics by Japanese graffiti artist Houxo Que. The three-floor Soho restaurant will offer Japanese/Peruvian cuisine. For the interior design, Andy Martin has used natural materials including lava stone and burnt cedar. Interior […]
Gurunavi, Inc., operator of Japan’s leading restaurant search site, Gurunavi, announced on May 2 the launch of “Japan Trend Ranking“, an English website created with the goal of increasing the understanding of Japanese food culture while creating Japan enthusiasts overseas. Japanese cuisine has been enjoying a recent global boom but the country’s food culture is […]
One of the most prominent aspect of Japanese culture is Anime and Manga. So when Kent Lyons were approached by Yo! Sushi to come up with a new identity for their Ramen takeaway pot, they didn’t have search too hard for inspiration. “The main creative inspiration was the shear size of the dish – it’s […]