Tiger Beer, in partnership with brand experience agency The Lab, has launched its first brand video and website in Japan. Following the introduction and implementation of its nationwide Trade Activation Platform, YŪKI in 2018, the brand has successfully created Tiger YŪKI bar in Tokyo and YŪKI Habitat in Fukuoka, and is on track to continue […]
Hotel Chocolat has opened its second store in the Asia Pacific as it continues its overseas expansion. The British luxury chocolatier had announced in September it planned to open stores in Japan as part of its “test, learn, grow” approach of expansion. Its new store in Japan is located at Tokyo’s Aeon Lake Town shopping […]
About two-thirds of Japan’s land mass is covered by forests, making it one of the counties with large forested areas. Planted forests account for about 40% of forests and require a process called thinning, which is the removal of some trees to make room for the growth of others, primarily to grow trees suitable […]
Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The new award-winning design conveys the genuine artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage. Cowan London won Best Packaging Design for Akashi-Tai […]
Geometry Japan has teamed up with ADK to run a very unique Christmas campaign using Fried Chicken Bath Bombs, a disruptive gift that got the world talking about Kentucky Fried Chicken. Celebrating Christmas with fried chicken is a big part of Japanese culture where Christmas equals to KFC; dads come home with a bucket […]
With its iconic red label and secret recipe, it’s been one of the world’s most famous soft drinks for more than a century. Now, however, Coca-Cola is on the brink of a new chapter – with plans to launch its first alcoholic drink. The company is currently experimenting with the creation of a popular type […]
Nestlé will sweeten Japan’s Valentine’s Day with ruby-chocolate KitKat, choosing one of the world’s most candy-obsessed markets for the debut of the first new type of natural chocolate in more than 80 years. Nestlé struck a deal with Zurich-based Barry Callebaut, the developer of ruby chocolate, giving it exclusive rights for six months to the […]
Coca-Cola Japan has announced the release of its limited-edition sakura design bottle. The special packaging features pale pink and white flowers that pay homage to the cherry blossoms in spring. The base of the packaging comes dressed in a soft pastel pink hue. According to Coca-Cola, this limited-edition release was created for events in spring, such as […]
Fans of cup noodles and Final Fantasy games rejoice, because Nissin has partnered Square Enix to create a limited edition set of Final Fantasy cup noodles. Created to celebrate the game’s 30th anniversary, the set comes with 15 different cup noodles—each featuring the end game boss from the original Final Fantasy to the recent Final […]
To celebrate the launch of a new speciality store in Tokyo, chocolate brand Kit Kat will be releasing limited edition chocolate that looks like sushi. Available in three different flavours, they were inspired by classic sushi dishes: tuna, sea urchin and egg. The tuna Kit Kat is made of raspberry and white chocolate, the sea […]