“Jif” or “GIF?” Jif and GIPHY Say There’s Only One Jif – and It’s Peanut Butter – In Farcical Linguistic Initiative From Publicis Groupe

Quick-Witted #JifvsGIF Initiative Keynotes with Limited-Edition Collectible ‘GIF’ Peanut Butter Jar, Suite of Custom Jif GIFs, and Funny or Die Hard-G Rebuttal Video

“Jif” or “GIF?” Jif and GIPHY Say There’s Only One Jif – and It’s Peanut Butter – In Farcical Linguistic Initiative From Publicis Groupe

“If you’ve ever called a GIF a Jif®, we forgive you.” That’s the word from Jif peanut butter and GIPHY as they team up to settle the great debate over how to pronounce GIF (hard-G please), in a playful new initiative created by Publicis Groupe. The #JifvsGIF lineup includes a limited-edition ‘GIF’ peanut butter jar […]

Jif and Smucker’s Spread Some Joy with Bold, Comedic Campaigns by Publicis Groupe

Jif and Smucker’s Spread Some Joy with Bold, Comedic Campaigns by Publicis Groupe

On August 15, two much beloved brands, Jif and Smucker’s, debut two category-shattering campaigns bringing creativity back to consumer packaged goods. The ‘That Jif’ing Good’ campaign blends quirky, irreverent humour with a bold, theatrical tone illustrating just how far people might well go for the fresh-roasted peanut taste of Jif peanut butter. The Smucker’s ‘Father […]

Dunkin’ and Actress Olivia Wilde Team to Introduce the Home that Runs on Dunkin’

Dunkin’ and Actress Olivia Wilde Team to Introduce the Home that Runs on Dunkin’

For years America has run on Dunkin’, and Dunkin’ Donuts Coffee at Home is bringing that slogan to life in New York City with the Home That Runs on Dunkin’, the tiny home powered by spent coffee grounds. The Home That Runs on Dunkin’s biofuel was developed by Blue Marble. They created a custom B80 blend using […]